STRATEGIC MARKETING DIRECTOR

Major security services company looking for a creative, talented Director of Strategic Marketing.

 

Primary Roles/ Responsibilities:

- Develop an understanding of current and emerging market opportunities, create marketing strategies and initiatives, and create and execute plan for market share leadership.

- Create and execute a comprehensive marketing plan that directly supports the company’s business plan and strategy. Knowledge of market share updates, proposal templates and any other opportunities that will support company business unit campaigns and programs.

- Member of the executive team, and will take responsibility for market research, sales education, and provide leadership for expansion and opportunities. Expertise in sales management a plus.

- Investigate advertising opportunities; planning, developing and managing campaigns for print, web and direct response media.  Overall responsibility for designing and managing marketing plans, programs and budgets. Analyze campaigns for the results of effectiveness and impact on business.

- Determine SWOT analysis and competitive analysis assessments that include value optimized pricing strategies to leverage and grow company market and revenues.

 

Qualifications:

- 5+ years of business experience in marketing, marketing & sales, management consulting, advertising or interactive consulting.

- Proven leadership ability with strong client relationship skills.

- In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing and customer care).

- 4 year degree in marketing, or equivalent.

- Experience in managing and leading a sales team is preferred.

 

This position will pay based on past experience and pay history.  We offer competitive benefits such as medical, dental, and a 401(k) plan.  If you would like to apply for this position and join a winning team, submit your resume and salary history to slawes@heritagesecurity.com .  We look forward to meeting you.