Search Engine Optimization Engineer

aQuantive, a Microsoft Corporation subsidiary, is one of the industry's most successful families of digital marketing companies. Together, we enable marketers to reach one of the fastest growing markets in the world: the online customer. Through our individual businesses- Avenue A | Razorfish, Atlas, DRIVEpm and Franchise Gator, aQuantive leverages the power of digital marketing services and cutting-edge technologies to drive measurable results for our clients.   Franchise Gator, LLC, is a top national franchise marketing website which presents prospective franchisees with profiles of more than 600 leading franchise opportunities and businesses for sale from 100+ industry sectors. In turn, Franchise Gator provides franchisors with a quality, yet cost-effective mode of franchise marketing.  We are looking for an SEO Engineer to round out our team.   The SEO Engineer is responsible for continually improving the natural search ranking of the Franchise Gator network of sites for the major search engines. This includes responsibility for specifying and recommending site development strategies and changes, as well as directing our link building efforts. The SEO engineer is also responsible for designing metrics to evaluate the progress of Franchise Gator's SEO efforts and making changes and adjustments to ensure continual progress.   • Continually audit and monitor website architecture to ensure the site is properly constructed to maximize search engine visibility. • Lead and manage all link building efforts, both in-house and outsourced, for the Franchise Gator network of sites. • Lead and manage all article syndication strategies and tactics, with an eye toward increasing the ranking of Franchise Gator sites for key terms on the major engines. • Provide specific, effective direction and feedback to Franchise Gator designers and developers to guide the creation of new content and sites. • Stay constantly abreast of changes in the logic used by the major engines in SEO rankings, and specify timely changes to Franchise Gator's SEO strategies and tactics to take advantage of the changes. • Specify structures for third-party media partnerships in order to maximize the traffic and lead volumes coming from search engines. • Constantly maintain sufficient familiarity with the site yield resulting from traffic from key terms, in order to fully inform SEO decisions. • Specify and implement a strategy and approach for handling SEO investment decisions in links and partnerships. • Performs other duties as assigned. Comprehensive technical understanding of search engine optimization. A minimum of two years of experience in technology and/or technical production with Web related projects (ideally search engine optimization-related). Strong communication skills (written and verbal), interpersonal skills, a positive attitude and the ability to thrive in a collaborative environment are required. The ability to successfully manage multiple projects in a deadline-driven environment is a must. Effective troubleshooting and problem-solving skills are required. An equivalent combination of education and experience may be considered. Education and/or Experience Bachelor's degree with a background in Information Technology, Information Systems, Management/Management Information Systems, eCommerce, or similar field required. A minimum of three years of programming experience with the above listed technologies required. Prior experience with creating search engine optimization technologies Job Title: Search Engine Optimization Engineer Company: aQuantive Corporate Location: Seattle, WA  Status: Full Time, Temporary/Contract/Project Job Category: Other Career Level: Experienced (Non-Manager) Company: aQuantive Corporate Reference Code: 3759