Seattle Area - Director, Email

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Do you want the opportunity to lead an email organization to places no other email program has yet gone? Do you want to the entire email vertical – from strategy to tactics to operations in a metrics based environment? If you are an analytical marketer with extensive experience in e-mail, you could be responsible for managing an extensive, dynamic email marketing program here at Classmates.com. You will independently manage multiple campaigns and programs, optimizing the customer segmentation results for each, manage a team of email manager, and then taking it to the next level.

 

Essential Duties & Responsibilities:

· Responsible for execution of email marketing strategy, supporting the company’s reach, sales, and retention objectives.

· Work closely, cross-functionally with Sales, Product Managers, and Marketing to create, execute, and measure integrated programs to drive the business.

· Refine customer segmentation strategy and enhance targeting, data mining and reporting.

· Continually develop, maintain, and rationalize product portfolio to drive alignment with marketing objectives.

· Establish data driven, purposeful testing strategy, procedures, and validation

· Develop, analyze, and communicate forecast and actual day-to-day performance. Identify new opportunities to improve relevancy, response, engagement and customer loyalty to meet and exceed performance expectations.

· Work with Email Marketing Managers, Program Management, IT, Legal, and Creative Services to ensure high quality delivery of email and special projects in an efficient manner.

· Identify and deliver process improvements to increase speed to market.

· Sponsor cross-functional special projects, program enhancements, and process improvements while building relationships with stakeholders from key strategic business units across the organization.

· Establish and maintain competitive review process. Understand and communicate business trends and program performance to senior management team.

· Mentor and lead a team of Email Marketing managers. Grow and develop the team as needed to accomplish goals. Build future leaders. Drive results.

· Lead team building efforts across larger email program including Product Management, Sales, Creative Services, Program Management, BI and Reporting, Development, Q/A, and Production teams.

Required Skills: 5+ years experience in email and direct marketing, specifically having run large, complex email programs with background in consumer acquisition and retentionBS/BA or equivalent experience, and MBA a plus!Passionate commitment for building customer relationships with long term value Creative, capable, organized, articulate, structured, disciplined, flexible, hands-on and focused. Proactive and innovative in leading projects from concept through implementation Proven leader with experience directly managing associates for growth

 

Who are we?

Classmates.com is a profitable website that’s been evolving since 1995. Once a directory for high schools, now a growing social networking site, we’ve not only increased our revenue, we’ve also proven to be one of the few websites who’s stood the test of time. Why? Because we provide value to our users by offering connections to people who matter. And we’re poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We’re a brand in transition—positioned to be a powerhouse for years to come.

 

Who are you?

You would rather make an impact rather than be a cog in the corporate wheel.

You thirst for the uphill climb and staking a flag on top of that hill for all to see.

You can tap into a wealth of opportunities bubbling just below the surface.

You can see beyond buzz and offer real value to consumers.

You fit in well with other whip-smart and engaged professionals.

You value a hard-working and fun-loving culture.

You roll up your sleeves when you hear the word “underdog.”

You do your job with unabashed professionalism.

You want to help redefine the category of social media networking.

You have impeccable integrity.

You care.

 

Why should we connect?

Classmates is a great place to work. We’ll give you some reasons why:

  Everyone’s joined a social networking site. Only cool people work for one. We love our employees and treat them well.People who connect people to people are good people.There’s no time to get bored.Creativity and innovation are part of our daily routine.We’re changing the world, one member at a time.