Senior Analyst, Insights & Analysis

Major NYC Digital Marketing and Media Company seeks Senior Analyst, Insights & Analysis

 

Job Function: Digital/Direct research, analysis, and insight generation via advanced statistical techniques on cookie level data in an online media plan/buy environment

 

Responsibilities: Develop actionable insights through hard science that would provide decision support for media specialists (planners/buyers) Identify opportunities in media planning/buying process that would benefit from cookie level analysis Carry out complex data manipulation/cleansing/query on cookie log files through SAS programming Conduct statistical modeling/analysis (predictive modeling, segmentation, curve fitting, etc) on consumer media behavior Present findings and insights to internal and external clients  

 Requirements:Ability to clearly distill complex research concepts/techniques into simple, relevant meaning for media planners and clients Ability to quickly identify and understand client pain points and address with solutions that fits needs Strong familiarity with statistical/data mining concepts and methods (e.g. OLS, Logit, Association Rules, Time Series, etc) Experience in test design Ability to program in SAS Experience in handling super large datasets Knowledge of operation research concepts a plus Experience in a media agency and/or database marketing firm preferred Advanced degree in a quantitative field, preferably in a subject of social science (e.g. economics, psychology, political science, sociology, etc) Excellent writing and presentation skills Ability to collaborate with a variety of personalities

Salary commensurate with experience

 

Refer to Job#16408-Monster and email MS Word attached resume to Orly Miller, orly@analyticrecruiting.com or register online at www.analyticrecruiting.com choosing Orly Miller as your recruiter contact.