Sr. Marketing Manager, Consumer Segmented Marketing

Status: Full Time, Temporary/Contract/Project, Employee Job Category: Marketing/Product Career/Level: Manager (Manager/Supervisor of Staff) Years of Experience: 7+ to 10 Years Reference Code: M-120-md-36283 Sr. Marketing Manager, Consumer Segmented Marketing Sr. Marketing Manager, Consumer Segmented Marketing needed ASAP for a large financial institution in San Francisco. This is a contract-to-hire opportunity! Responsibilities Include: Working with the Retail Segment Management leadership team, you will be responsible for leading the development of product and marketing programs targeted to affluent, older (60+) consumers.Analyze market segment needs.Analyzing and understanding the competitive marketing place.Developing programs, products, and initiatives to acquire, deepen and retain profitable relationships with this market segment.Develop presentations to senior management about this segment.Coordinate activities to support branch sales, including sales support material, brochures, and sales scripts.Provide project management expertise from project oversight and coordination, to management of large inter-division projects by developing and administering the project plan, to serving as a key player in representing Retail Segment Management on other bank projects.Coordinate product development and management activities with Bank departments, Bank affiliates and outside vendors to promote and deliver quality products to the marketplace.Ensure compliance with auditing procedures and legal requirements.Coordinate the research effort to support market segments.Analyze and evaluate new concepts and develop marketing strategies to determine feasibility and market potential.Review requests from management to modify and/or change strategies, design or procedures of existing programs.Oversee event coordination on a local and state-wide level.Requirements Include: 7+ years direct experience as a Consumer Segmented Marketing Manager specifically in the development, implementation and tracking of successful and significant marketing initiatives.Experience and/or education related to affluent, older consumers (retired segment).Advanced analytical skills. Ability to work with customer and market data on Excel spreadsheets and create analyses, graphs, and charts.Experience working with market research information and competitive data.Exposure to all areas of marketing product development, product management, direct response marketing, advertising etc.Strong ability to create compelling business cases to support new marketing programs.Ability to work enterprise wide especially with line management (strong interpersonal skills).Leadership qualities.Strong MS Office computer skills--particularly working with Excel and creating professional Powerpoint presentations. About Aquent Aquent is the world's largest marketing staffing firm. For twenty years we've been the leader in helping marketing organizations find the people they need, on a freelance and direct hire basis, and in helping marketing professionals find the rewarding assignments they want. We represent talent in virtually every marketing discipline, from brand managers to copywriters, from data analysts to web designers and we were the first staffing company to offer complete benefits to all employees, including health, dental and 401(k). Aquent has 70 offices in 17 countries with over 11,000 professionals working at more then 3,000 companies. We work with two-thirds of the fortune 500 and 90 of the Fortune 100. If you would like to learn more about Aquent, please visit us at www.aquent.com. Aquent is an Equal Opportunity Employer.