Sr. eMarketing Specialist

Sr. eMarketing Specialist

Philadelphia Suburbs

 

Our client is a leader in the global specialty biopharmaceutical industry.  They take pride in developing and marketing medicines that improve the quality of life for patients and their caregivers.

 

Responsibilities:

§ Serve as the project lead for e-initiatives for assigned brands and other eMarketing initiatives as assigned by the eMarketing Director.

§ Plan, execute, and track online promotional strategies and tactics directed at both consumer and physician customer targets in alignment with brands’ strategic imperatives. 

§ Participate as core commercial team member within assigned brand teams to define and manage eMarketing initiatives that support brand objectives at each stage of the product lifecycle.

§ Proactively propose e-initiatives that drive value based on each brand’s key strategic imperatives for both consumer and physician audiences, including but not limited to: branded and unbranded websites, search engine marketing and optimization, online media, cost-per-acquisition campaigns, major online sponsorships/partnerships, email and eCRM retention campaigns, ePhysician programs; online research and metrics.

§ Identify and source market leading interactive marketing resources/vendors to deliver e-initiatives.

§ Serve as day-to-day liaison and project management contact for external partners on behalf of the brand team to ensure e-programs are delivered on time, on budget, and in alignment with brand objectives.

§ Manage e-program A&P budgets as agreed with brand management.

§ Coordinate across diverse internal resources -- including brand managers, offline agencies, IT, sales, and market research -- to drive successful execution of e-initiatives and high levels of integration with other marketing programs.

§ Serve as the knowledge expert within assigned brand teams regarding eMarketing trends, channels, media, and best practices.

§ Participate in and develop cross-brand/shared eMarketing initiatives, processes, and platforms as part of the eMarketing team to build and optimize Shire’s core eMarketing capabilities.

§ Understand and adhere to FDA, DEA, and internal regulatory affairs guidelines as they affect e-initiatives.

 

Qualifications:

§ Bachelors Degree required.

§ eMarketing and/or Relationship/Direct Marketing experience required.

§ Proficiency at Microsoft Programs – Access, Excel, Outlook, Project & Word

§ Budget reporting and management experience required.

§ Possesses strong knowledge of online marketing tactics and media, relationship marketing processes, and program measurement methodologies.

§ Strong communication skills (presentation abilities, general oral/written skills) and interpersonal skills (organizational influence, teaming skills).

§ Excellent project management skills.  Ability to plan, prioritize and execute multiple projects and responsibilities.

§ Possesses strong strategic planning and decision-making skills for constructing marketing initiatives to consumer/physician audiences across the continuum of awareness, acquisition, conversion, and retention.