Strategy Manager

About iCrossing
iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers.  The company blends best-in-class digital marketing services -- including paid and natural search marketing, Web development, social media, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI.  iCrossing clients include over 40 Fortune 500 companies and such recognized brands as The Coca Cola Company, DuPont, Office Depot, Toyota and Travelocity.  Headquartered in Scottsdale, Arizona, the company has 550 employees in 13 offices in the U.S. and Europe.  Find out more at www.icrossing.com. As Strategy Manager, you’ll be responsible for the development and refinement of new thinking in the areas of customer experience, conversion, and interactive marketing channel innovation.  You will add your unique insight to business and customer objectives, helping our client maximize customer engagement, sales leads, and long-term loyalty.  You’ll provide thought leadership to our client by using market research and competitive trends to generate insights about next generation innovations, while ensuring the alignment of your strategy and the creative approach. Working with the Account Director, you will focus on ideas that drive the client business and assist in sustaining and developing client engagement.  You will own the development of business cases for upcoming or proposed projects.  To do so, you will collaborate lead technical- and information architects, as well as leads at partner agencies and tool providers, to ensure the viability of ideas and concepts.  Finally, you will work with other strategy and analytics professionals on our team to ensure the ongoing success of our marketing and development projects. Knowledge / Skills / Abilities:· BA/BS in Business or Marketing, Communications, or its equivalent experience, is required· Minimum of 5 years experience implementing interactive projects across various channels and multiple disciplines of marketing, with a focus on the Internet, mobile marketing, · Demonstrate innovative thinking that challenges the status quo and shows vision and experience in strategic initiatives beyond tactical implementation· Successful development of business cases, including opportunity assessment, ROI analysis, and business case presentation· Possess strong communication, organizational and cross-functional leadership skills in a heavy client-facing capacity Click the following link to apply online:
https://www.hirebridge.com/application/appchoice.asp?jid=50988