VP Media

Description


Highly strategic Media VP with considerable media planning experience who will be responsible for plan designed to address business opportunities and strategies for a fast-paced, retail organization. 

 

Candidates must have 10 years experience and be well versed in broadcast, print and new media. This position will be responsible for leading outside agencies media planning function as well as managing a separate buying organization. 

 

This person must be able to collaborate with Senior Management on the media plan development yet willing to roll up their sleeves and dig in to ensure the execution of the plan.  This position will identify new opportunities and position strategically to maximize brand exposure.



Requirements


Ideal candidate:Will have worked at an agency with client experiences ideally within the retail or QSR and multi-unit or multi-state expertise.  This position will be responsible across both national as well as LSM (Local Store Marketing) Markets.  Ideal candidate will have experience and knowledge both locally and nationally. Candidate will have overall media experience across multiple channels (print, broadcast and online) and be prepared to drive the firm to strategically sound direction with media objectives. Experience leading a creative team as well as buying agency. Will have managed budgets up to or greater than 90 million. Have diverse platform management background.