VP, Product Marketing

  VP, Product Marketing Mountain View, CA Ref-code: BP-mvmAbout the client: This VPofMarketing.com client company is leading provider of application integration software. Job description: Company is seeking a dynamic, strategic product marketing executive with a deep experience in Service Oriented Architecture (SOA). The Vice President of Product Marketing will lead a group of 10+ direct reports to define and execute product marketing strategy across multiple products. This individual will have experience over a full range of product marketing functions, and will be adept in both strategic and tactical outbound aspects of product marketing. Responsibilities: Product positioning - own product messaging and sales tools and collateral, including the corporate presentation, web site content, product brochures, data sheets, etc. Product demos own production of demo scripts, demo data, vertical demos, and rollout to the field. Sales training own sales training strategy, marketing led sessions, and session delivery. Technical sales tools own production of technical marketing tools such as whitepapers, rfp templates, evaluation scorecards, ROI calculators Sales enablement Analyst relations management Market and competitive analysis: Conduct regular, detailed analysis of the market opportunity including: Market opportunity analysis; Market landscape analysis; Market competitive analysis; Potential business development/partnership opportunity analysis Channel marketing program support Contribute to the definition of business requirements for future versions of all product lines Requirements: 15+ years product marketing experience with demonstrated success in leading product marketing activities ideally for successful application integration software companies Experience working with Sales and Product Management to launch and market successful product lines Experienced team leader able to recruit, hire, and inspire high performance product marketing teams. Experience supporting an enterprise sales team with product collateral, demos, sales-oriented web site and internal positioning/strategy documents. Demonstrated focus on metrics, tracking program details, and ROI Outstanding customer and partner engagement skills Education: BA/BS degree (MBA or MS desirable) To apply: Please send resume as an attached document to info@vpofmarketing.com  -- please cite Ref Code: BP-mvmVPofMarketing.com -- www.vpofmarketing.com Marcom Match -- www.marcommatch.com