WANTED: an innovative Marketing Manager to represent our Agency & Brand

 

                      Campaigns expire, experiences do not...





Alloy Media + Marketing is a leading media and marketing services company catering to the youth and multicultural audience.  Our primary customers are major entertainment, consumer products and technology companies looking to advertise to the youth demographic.  We own and operate youth-focused media assets as well as provide promotional and placement agency services to our client base.  We are looking to hire a Marketing Manager for our AMP Agency group located in Boston, MA. 

 

AMP Agency is the Marketing/advertising/promotional agency of Alloy Media + Marketing, an Alloy, Inc. Company.  As part of Alloy Media + Marketing, one of the country's top-ranked marketing organizations and one of the largest providers of non-traditional and targeted media, AMP Agency delivers custom solutions for consumer brands targeting youth, young adult and multicultural lifestyles. AMP Agency was named 2004 Agency of the Year by PROMO Magazine.

 

The Marketing Manager will focus on the strategic, creative development and implementation of AMP Agency’s annual marketing plan. This role provides a unique opportunity to positively impact the growth and success of our Agency by creating brand visibility and name recognition in the marketplace to drive new business lead generation.  The ideal candidate will be a strategic thinker, and collaborative team player who is an effective individual contributor in a fast-paced Agency environment.

 

AMP Agency seeks candidates that are passionate, energetic, collaborative, solution-oriented, have a bias towards thinking “outside the box”, and consistently demonstrate a strong sense of professional integrity and accountability.

 

Core Responsibilities:Develop and lead all AMP Agency marketing initiatives:Create and implement an annual agency marketing plan to effectively position AMP Agency as a leading non-traditional, experiential marketing agency within the competitive industry landscape;Proactively manage the execution of all agency marketing initiatives ranging from AMP Agency-sponsored events and tradeshows, to the development of creative direct communication pieces and collateral to showcase our recent work to clients and prospective clients;Monitor and report on the results of all marketing activities and investments, and identify solutions for improvement and involvement to the Senior Management Team;Drive agency website positioning/updates as well as search engine optimization strategy;Author and distribute monthly agency e-newsletter; Identify and develop materials for award submissions.Provide ongoing support to AMP Agency business development initiatives:Develop and produce agency sales materials ranging from capabilities deck, to case studies, etc.;RFI template creation/management;Participate on select new business opportunities, as required.Understand and leverage the resources and guidelines set forth by Alloy to ensure that AMP Agency marketing materials and initiatives are appropriately represented and displayed;Additional duties, as assigned..



Requirements:BA/BS Degree is required, in Marketing Communications or related field is strongly preferred; 3 - 5 years of marketing/brand experience is required;Impeccable writing skills is required;Previous B2B experience in marketing strategy, project management & marketing program collateral development is strongly preferred;Strong interpersonal skills and the ability to prioritize and multi-task are essential, as well as excellent written and verbal communication skills;Strong computer skills with a proficiency in Microsoft Office; demonstrated experience with PowerPoint is required;Must be able to establish credibility and rapport with all levels of staff, both internally and externally;Limited travel may be required.



To learn more about us, visit our website at www.ampagency.com and get amplified!

 

Alloy Inc. is a publicly traded company, NASDAQ symbol ALOY.  We offer a competitive salary and excellent benefits package including, 401(k), medical & dental benefits and others. EOE


Qualified applicants must submit their salary history for consideration using the link below.