Web Marketing Director

 Alfred Angelo, a leading manufacturer and retailer of gowns and dresses for weddings and prom, seeks a forward-thinking, “hands-on” web marketer to join its suburban Philadelphia office located in Ft. Washington, PA. This exciting position will work as a key member of our in our in-house marketing department.  Spearhead on-line marketing initiatives including natural and paid search, site optimization, email marketing, and web site advertising. Develop and manage multiple web sites, including the Alfred Angelo brand site, international web sites (UK, Canada, Australia), Alfred Angelo Prom, Piccione Bridal and B2B site.  Direct Graphic Designers through creative briefs and in-person meetings to help achieve company sales and branding objectives utilizing web best practices Define and monitor site performance metrics Direct and supervise development agency, media partners and Web Manager Understand and implement database management and email best practices.  Ensure timely and effective promotion of marketing campaigns

 

Qualifications:

Team player with 5-10 years of B2C web marketing and development experience required.  Fashion and retail experience preferred. 



Company Summary:

Alfred Angelo is a leading manufacturer of wedding gowns and dresses for bridesmaids, flower girls, mother-of-the bride and prom.  The company serves the middle-income woman with gowns in sizes 2-28W. In addition to selling its product through 1,500 specialty stores across the USA, the company’s styles are also sold in hundreds of retailers in Canada, Australia and Europe. Alfred Angelo operates 45 of its own retail stores. These stores are located in Texas, South Florida, Southern California, Pennsylvania, Maryland and Ohio. The marketing office (where this position is based) is located in Fort Washington, PA, a suburb of Philadelphia.