Marketing Manager, Consumer Electronics

Product Marketing Manager, Consumer Electronics – Intermap Technologies

 

Do you enjoy running 100 mph in multiple directions? Do you have a passion for consumer electronics? Do you like cutting-edge applications that can take industries to the next level? Do you thrive on enabling partners with go-to-market strategies and support? If so, we have the ideal position for you.

 

Intermap Technologies, a worldwide digital mapping company headquartered in Englewood, Colorado is taking mapping to a whole new level. Beyond traditional mapping, the consumer electronics marketplace is clamoring to expand the functionality of GPS and PND devices – and we’re looking for a marketing manager to help make this happen.

 

You’ll be focused on ensuring successful product launches, marketing programs, and on-going management of the company’s consumer electronic relationships – currently Magellan and Bushnell Outdoor Products. Additional relationships will enable you to hone your multi-tasking skills and marketing know how – all of which will be put to the test as you negotiate and direct joint marketing activities to drive consumer awareness, traffic, and sales.

 

You must bring extensive experience from the fast-moving consumer electronics industry and lend a high-level of expertise to develop and drive “over-the-top” marketing initiatives in support of Intermap’s product plans. Ideally, you’ll come from the Consumer Electronics market and prove it daily.

 

So, what will your day job be? You’ll be responsible for launch-support materials, co-marketing & branding, demand generation, advertising (online and print), show strategy and support, AccuTerra.com content, merchandising, and all other communication and marketing support. You’ll also be tasked with proactively driving the marketing relationship with each partner.

 

TasksSeek new marketing opportunities within the consumer electronics arenaDocument marketing programs and problems (both existing customers and future partners)Analyze product / marketing performance and market successDrive the positioning of AccuTerra products for all markets and buyersDevelop and manage marketing and go-to-market plansDefine buyer personas and determine market-specific messagingMaintain product launch plans in conjunction with business development teamIdentify best opportunities for lead generation and market exposureInitiate and manage online and print advertising relationshipsCreate standard presentations and demosDocument competitive threads and related industry newsSupport trade shows and other company-sponsored eventsManage the AccuTerra.com web site and content thereinWork with partners on the packaging, pricing, promotion, and ongoing management of joint-products developed in the U.S. and Europe



Responsibilities The Marketing Manager in conjunction with the Vice President of Marketing is responsible for the activities of outbound messaging - telling the world about the product. This includes creating collateral such as datasheets, brochures, website, flash presentations, press packages, webinars, white papers, trade shows and more.This position is also responsible for communicating the product benefits, features and target markets, and, in general, championing the product to internal teams, as well as evangelizing the product to external audience such as press, analysts, friends, family, customers, and anyone you meet.

Job Requirements:BS or BA in Marketing; MBA or Advanced Degree a plus A minimum 6 years experience in consumer electronics marketing or marketing managementA thorough knowledge of marketing methodologies, partner co-marketing and co-branding Strong communication and management skills requiredThe ability to negotiate, delegate and ability to work with all levels of an organization is key. Must have a combination of B2B, B2C, and B2B2C experienceExperience with; Magellan, Bushnell, TomTom, Garmin, Mio, NAVTEQ, Tele Atlas, National Geographic, and other OEMs or data providers a HUGE plus.



Position reports to the Vice President of Marketing and is located in Englewood, Colorado.

 

Local candidates preferred. Relocation services not include with position

To apply, please use this link: https://home.eease.com/recruit/?id=39841