Business/Marketing Analyst-Retail

Requirements

The Goodyear Tire and Rubber Company currently has an opening for a Business Analyst - Marketing for the Goodyear Retail Stores, in Akron, OH.

The Goodyear Tire & Rubber Company is one of the world's largest tire companies, with over 750 stores and over 8,000 employees in its Retail division. Goodyear was founded in 1898, and opened its first Goodyear-owned retail store in 1924 in Columbus, Ohio. Goodyear Retail employs a group of talented and committed associates that are always looking for ways to excel by providing unlimited career advancement and development opportunities. At Goodyear Retail we pride ourselves on attracting and retaining the very best!

Purpose of Position:
Responsible for developing advertising effectiveness models that accurately predict sales revenue by advertising media run and advertising spend. Using sales data and media spend, builds analytical tools to calculate ROI on all advertising spend at the store, District, Region, and Country level.
Responsibilities:
1. Utilizes best practice tools, processes and standards for advertising effectiveness modeling.
2. Data collection from a variety of sources including media spent, media used, actual sales from the database and outside sources.
3. Collect secondary data to determine market size, market share and emerging trends.
4. Provide segmentation research and analysis.
5. Works with Manager, Sales & Promotion to prepare advertising ROI and analysis.
6. Analyze trends of media spent and ROI by store, district, region and country.
7. Supports the development of future marketing plans including media use and dollars spent.
8. Supports post-promotional analysis to assess advertising effectiveness.

Qualifications:
Required:
* Bachelor's or higher level degree in math, business statistics or related discipline required.
* 3 or more years of marketing analysis experience, preferably in a retail environment.
* Quantitative analysis, regression modeling analysis and strong business statistics skills.
* Creative thinking and problem solving skills with experience identifying key issues through fact-based quantitative analysis and then structuring and evaluating strategic alternatives.
* Strong written, verbal, presentation, and interpersonal communication skills.
* Experienced user of MS Office suite with an emphasis in Excel and Power Point.
* Ability to utilize multiple systems/data sources in support of analytical needs.

Preferred:
* Masters or higher level degree in math, business statistics or related discipline.

Goodyear offers a comprehensive benefit program along with a competitive salary commensurate with education and experience.

Applicants must be lawfully authorized to work in the U.S.

Affirmative Action and Equal Opportunity Employer