Client Advisor

Job Purpose

Achieves center’s gross profit, volume and customer satisfaction objectives.

Promotes and sells BMW products: new and pre-owned vehicles, accessories, service, and BMW-sponsored events.

Builds and maintains long-term, one-to-one relationships with BMW clients, serving as the first point of contact between the client and the BMW center.

Anticipates clients’ long-term vehicle and service needs throughout the client’s relationship with the center.

 

Primary Responsibilities

? Achieve unit sales targets for new and pre-owned cars and related products and services from retail and/or wholesale clients.

? Achieve target levels of gross profit per unit for new and pre-owned cars and related products and services.

? Submit to management periodic activity and result reports, such as daily call reports, weekly progress reports, and monthly and annual territory analyses.

? Assume full responsibility for the entire sales process, including:

? Getting to know the client via an in-depth interview.

? Accommodating the client’s product preference via a presentation and demonstration.

? Satisfying the client’s purchasing needs via seamless sales procedures.

? Preparing the client for ownership via a smooth and thorough delivery that accommodates all of the client’s expectations.

? Establishing a sustained consultative relationship with each client

? Follow up with clients and prospects, utilizing various methods of communication, from follow-up phone calls to letters or customized brochures, emails and highlighting features of interest.

? Provide historical records by using and keeping accurate CRM records, forms, files, etc. on area and client leads, visits, interactions and sales.

? Develop new business and leads and increase client base through focused personal marketing efforts that may include, but are not limited to, direct mail, networking affiliations and telemarketing.

? Make effective deliveries by following all sale details, inspecting every car sold, introducing clients to the Service Manager, and making a personalized delivery of the car.

? Identify clients whose leases will expire in the near future, and complete all required communications with them up to lease expiration.

? Maintain comprehensive knowledge of pricing and specifications of competitive vehicles to provide clients with informative comparisons. Understand BMW Financial Services programs as well as competitive finance sourcing options to provide clients with the best buying or leasing choices.

? Develop comparisons and contrasts between competitors and BMW models for use in client discussions.

? Demonstrate a detailed understanding of BMW vehicle supply status from production to delivery.

 

Position Requirements

Skills - Experience

Prior experience preferred in car or "big ticket" item sales

Experience in managing and organizing work time and activities

Computer Skills

Attributes

Proven communication skills

Demonstrated motivation to sell

Professional appearance

Able to learn details and processes easily

 

Education

College education preferred or equivalent experience