DIRECTOR, ONLINE LEAD GENERATION & AFFILIATE MARKETING

AccountNow®, Inc. (www.accountnow.net & www.accountnowvisa.com) is a fast growing, privately held Company providing financial solutions to the 40 million plus underserved/unbanked consumer market. AccountNow provides lower cost alternatives to this market with products including “second chance” bank accounts, debit cards, credit builder, money transfer and bill payment services through numerous marketing channels.

DIRECTOR, ONLINE LEAD GENERATION & AFFILIATE MARKETING

Job Function:
AccountNow is seeking an experienced executive who is passionate about online marketing and is an expert on how to generate high quality leads and customers through online marketing media including search, banner, email, affiliate, co-registration, etc. Your primary responsibility will be to drive and own the affiliate marketing lead generation strategy and its execution and analysis.

• Design effective lead generation programs and processes to acquire customers at targeted CPA levels.
• Manage all affiliate partners and negotiate pricing.
• Evaluate campaign performance and work on strategic level with partners to capitalize on growth opportunities.
• Manage e-mail campaign strategies, content, list creation, operations, vendor relations, and evaluate alternative media channels.
• Conduct appropriate market research to identify opportunities for growth and efficiencies in online marketing campaigns.
• Work with Creative Services to improve on all lead generation marketing materials such as email ads, banner ads, landing pages, etc.
• Manage campaigns on a day-to-day basis, including campaign analyses, reporting of metrics, advertising compliance, analysis to evaluate existing campaign performance and perform comprehensive reviews.
• Conduct strategic planning for affiliate channel and manage to plan.

Qualifications and Experience:
• BA/BS Degree in business, marketing, or related field, MBA preferred.
• 5+ years online marketing experience with focus on search, email, banner, and affiliate marketing.
• Highly creative thinker with a proven record of conceiving, developing and managing on-line marketing programs.
• Ambition, enthusiasm, strong work ethic & sound business judgment.
• Excellent negotiation & vendor management skills.
• Excellent written & verbal communication skills.
• Ability to manage multiple projects & deadlines.
• Ability to work both independently as well as part of a team .
• Excellent organizational abilities with strong attention to detail.
• Proficiency with Microsoft office products (Excel, PowerPoint, Word).