P1 Marketing Field Implementation Director (MFID) - Market Group 11 (Northern California)

Description:Drive manager and advisor skill development and execution of marketing strategies/techniques to deliver key business metrics within cost efficiency parameters:- Lead manager and pre-appointment/level 1 marketing plan/perfect calendar development- Lead advisor drill-for-skill training in structured fashion within local training curriculum. Topics would include sales skills, relationship networking scripts and tactics, conversion techniques, natural market development, referral networking, and HVC strategies- DOC (demonstrate, observe, confirm) manager and advisor key marketing tactics- Drive lead conversion from all marketing tactics- Ensure integration of Dream>Plan>Track client experience- Work as liaison between corporate office marketing and field Market Group to execute marketing plans / ideas and accomplish acquisition goalsCoach Level 2 P1 advisors to drive productivity- Lead business plan development- Coach and train on key techniques through partnership with P1 FVPDrive Implementation of Area Office Marketing Plans- Generate local audiences through networking, workplace, community organizations, etc.- Drive attendance and conversion at MG events- Adjust local strategies to new opportunitiesThe P1 MFID owns developing the advisor and manager skill sets required to achieve client/asset acquisition targets, overall advisor productivity targets, and cost efficiency of marketing dollars invested by P1 advisor. The role will split focus between training and coaching pre-appointment/level 1 advisors and managers and targeted level 2 coaching. Over time, the role migrate to focus more support level 2 advisors.. Measurements will be focused on MG and advisor productivity metrics, i.e. new clients/advisor, new HVC/advisor, average assets/GDC per client, financial plans sold, etc. This position will have accountability for the following states: CaliforniaQualifications:REQUIRED QUALIFICATIONS- 3-5 years Financial Services experience, including at least 2 years working with field leaders and advisors- Must be highly regarded by the field and able to influence field leaders and advisors- Demonstrated ability to develop and deliver effective training; presentation skills- Proven ability to create and implement change, drive results and hold others accountable- Creative, conceptual skills in organizing information and communicating key messages that result in uptake- Working knowledge of marketing and acquisition techniques- 4-year degree- Series 7 required within 90 days of acceptance of the positionPREFERRED QUALIFICATIONS- Experience with implementation of Ameriprise marketing programs- Experience in sales building practice / business through referrals and natural markets- Experience in implementing other Local Marketing campaigns including Seminars, Events, etc.- Experience influencing people to accomplish business goals without direct authority- Work experience in multiple settings (field and corporate office, or field and non-Ameriprise positions)- 2 years of leadership experienceSalary/Benefits: Salary commensurate with experienceWe offer competitive benefits to eligible employees (including medical, dental, and vision plans). We also offer tuition reimbursement, dependent care assistance, domestic partner benefits, 401K and company paid retirement, generous paid time off, legal assistance, and financial planning and more! Ameriprise Financial is an equal opportunity employer.Job Location: California, CAJob Number: 75179Company URL: http://ameriprise.com/amp/global/careers/careers.aspCompany Profile:About Ameriprise FinancialWe are Ameriprise Financial, a FORTUNE 500 company,* a leader in our industry with more than 10,000 branded financial advisors and more than 8,900 employees nationwide. We have nearly 2.8 million individual, business and institutional clients* and $474 billion in assets owned, managed and administered.** Our momentum comes from the personal, long-term relationships we cultivate with our clients and employees. This commitment is the basis of our unique, collaborative approach to financial planning, and the reason why we made the Top 20 on BusinessWeek's 2006 list of Best Places to Launch a Career.*** With us, you can count on a competitive compensation and benefits package, continuing opportunities for advancement and the training you'll need to bring out your full potential. It's time to help people plan for their dreams. It's time to matter more.Climb Your Everest*Source: FORTUNE Magazine, April 30, 2007**As of March 31, 2007. Source: Ameriprise Financial First Quarter 2007 Statistical Supplement, page 3***Source: BusinessWeek, 9/18/06Ameriprise Financial Services, Inc., Member FINRA and SIPC, is an Ameriprise Financial, Inc. company. Ameriprise Financial Services, Inc. is an Equal Opportunity Employer. 2007 Ameriprise Financial, Inc. All rights reserved. (10/07) Learn More | View All Jobs |