Vice President- Marketing & Public Relations

Franklin Mint Federal Credit Union is a visionary company that shatters the mold of traditional financial institutions.  Our 26 branches, located throughout the Delaware Valley, serve more than 52,000 members primarily in Delaware and Chester Counties.  Our Premier Home Banking allows us to serve members and employee groups in 50 states and 39 countries.  We are seeking an enthusiastic Vice President of Marketing & Public Relations who is passionate about leading our award-winning staff. The ideal candidate will have experience in the financial services industry and is passionate, creative, an excellent communicator, a collaborator and a natural leader who is highly driven to achieve excellence. The VP will be responsible for all aspects of the company’s internal and external marketing, public relations activities, including managing the brand and enhancing brand awareness, developing effective collateral and marketing materials—and overseeing web sites, marketing campaigns, advertising campaigns, and events. The position requires outstanding personnel management and leadership skills, a strong understanding of technology, excellent writing skills, and thorough knowledge of all aspects of marketing and communications, including print, broadcast and electronic media.

•Ideal candidate will have at least a Bachelor’s degree, with 10+ years of agency account/in-house marketing experience in the financial services industry.
•Requires demonstrated analytical, operational and financial skills as well as sound strategic and business acumen, including the ability to formulate and understand financial drivers and results, measuring the impact of marketing, communications and public relations activities to our bottom line.
•The successful candidate will be entrepreneurial, continually seeking out new opportunities for growth.
Strong brand marketing experience with aptitude for determining the optimal way to position our products and services.
•Excellent project and budget management and negotiation skills.
•Exceptional promotional writing, news writing and editing skills; fluency in the languages of promotion and persuasion.