Brand Manager - Innovation (Food Division)

The position resides within the marketing function and will assume responsibility for new product development within the category.  The Brand Manager — NPD will play a lead role in the development of the product pipeline for the category, and is expected to represent the interests of the US customers and consumers. Secondary responsibility may also include ongoing brand management for new range(s) launched. Manages NPD/innovation from consumer insight/concept/product prototype/test plot/P&L through supply chain development to commercialization and launch recommendations.  Individual may also assume ongoing responsibility for new business(es) once launched.

Acts as the expert on US consumer and market trends and customer requirements.

Plays the lead role in aligning the local senior leadership organization with key innovation projects and launch process. Contributes to RB Innovation by delivering a product development program to generate consistent sales and profit growth. Conducts analysis and provides updates to management on competitive positions.  To develop, recommend and execute annual marketing plan activities for new launches, including local media strategy and plans. In close co-operation with the Sales function and Trade Marketing, identify trade needs / opportunities, developing pricing and distribution strategies and trade promotions for assigned new launches. Ability to identify unmet consumer needs and find practical solutions to deliver in line with brand strategy and footprint.  Aligning the local organization to the NPD pipeline by identifying fit with brand strategy, including emerging competitive threats.  Recommending organizational agenda over short- & long-term horizons to deliver appropriate balance of both breakthrough/breakout platforms and closer-in product & benefit extensions.  Minimum university educated (to Bachelors level) in a commercial subject 4 Years marketing experience; must be able to demonstrate outstanding marketing skills and potential, developed within a CPG environment. Strong commercial awareness Entrepreneurial International outlook Strong sense of urgency and achievement Resilient and able to respond under pressure Ability to influence Strong analytical skills Creativity Financial skills, P&L understanding Willing to relocate internationally to pursue career opportunities Proficient in Microsoft Office Fluency in English