Cardiac Marketing Manager

Product responsibilities, including strategy, planning, product definition and financial return for product areas. Maximize IDEXX return from targeted markets by leading product development process, if applicable, including market segmentation, definition, development, launch, maintenance and obsolescence.

PRIMARY DUTIES AND RESPONSIBILITIES: Financial responsibility for product areas. Develop and implement market segmentation strategy with marketing managers to clearly define customer?s current requirements and their future needs. Drive product marketing activities: identify and select marketing opportunities, and develop communication strategies. Determine, communicate and counteract competitive strategies and offerings. Determine product development strategy, if applicable, and drive product improvements. Lead development activities through all phases. Manage alliances and collaboration with partners and key vendors to leverage IDEXX value to customers. Promote and train IDEXX employees in product advantages and benefits. Devise and implement customer loyalty programs. Ensure optimum marketing resource utilization and communication across the division and corporation. Optimize strategy, systems, structure, measures, rewards and culture for customer satisfaction and business results through continuous improvement. Manage business as a set of interconnected processes that are clearly identified, documented, measured and continuously improved. Clearly demonstrate support for IDEXX?s mission, values and principles, and commitment to the empowerment and success of all individual based on their performance. Broaden technical and practical knowledge of marketing. Other duties as assigned. Requirements:

EDUCATION: Bachelor?s degree (science or engineering preferred). Advanced Degree (technology or business preferred). Science background preferred.

EXPERIENCE: 4 - 7 years relevant work experience. Three years product marketing experience.

REQUIRED SKILLS AND ABILITIES: Broad range of core marketing and product management skills  Analytical horsepower and excellent problem solving capabilities Financial management & analysis skills, and conceptual thinking skills are a must, as well as the ability to make decisions. Must be capable of leading cross-functional teams in a matrix organization Exceptional written and oral communication skills required to gain commitment and support for decisions and motivate the organization to support the product line. Demonstrated marketing skills (product development, segmentation/targeting, product positioning/pricing, forecasting/promotion) required. Must be a self-starter, capable of managing and prioritizing a large number of projects and tasks at various stages of development Drive, initiative, and creativity essential. Comfortable with healthcare/diagnostic technologies and plus

Click Here to Apply