Critical Care Product Manager

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NxStage Medical is a medical device company in Lawrence, MA that develops, manufactures and markets innovative systems for the treatment of end-stage renal disease and acute kidney failure. NxStage’s primary product, the NxStage System One, is a small, portable, easy-to-use hemodialysis system designed to provide physicians and patients improved flexibility in how hemodialysis therapy is prescribed and delivered. Given its design, the System One is particularly well-suited for home hemodialysis and more frequent, or “daily” dialysis, which clinical literature suggests provides patients better clinical outcomes and improved quality of life. The System One is specifically cleared by the US FDA for home hemodialysis as well as hospital and clinical-based dialysis. We believe the largest market opportunity for our product is the home hemodialysis market for end-stage renal disease. Come join us during this exciting time in our growth as a company!

 



Summary: The Product Manager will have primary responsibility for management of the everyday product-related items and activities for the marketing of the critical care product line, as detailed below. The Product Manager will also contribute to establishment of marketing strategies for the critical care application of NxStage technology and lead specific activities to support execution of business objectives.


Responsibilities:

Serve as critical care market representative to weekly business update and monthly supply chain and operations planning efforts (including management of short term demand forecasts).


Provide marketing leadership/representation to the product development process (determination and communication of customer needs, prioritization, specification development, concept testing), in close collaboration with R&D & clinical nursing.


Regular customer visits to uncover customer needs and product improvement / new product opportunities.


Provide product line data to critical care management team to ensure overall focus on top target accounts


Serve as critical care representative to maximize use of salesforce.com program including management elements of tracking sales/CE usage, running reports, and support


Launch of new products and continuous product improvements into the critical care market, including marketing elements of product development, launch strategic & tactical planning, training of sales, clinical educators, tech support and customer service, and support in the implementation of the launch plan. 


Ongoing sales support, including responding to product-related questions from the sales/clinical education teams, collaboration with Marcom and other marketing team members on development and implementation of appropriate sales support tools & collateral materials (examples: product launch brochures, sales training tools).


Provide input to the overall marketing planning and strategy development process, led by the Director of Marketing.


Support of planning and implementation of trade shows & customer events, with attendance at key shows and events. 


Keep abreast of market conditions (product, competition, reimbursement, clinical, etc.) via customer contacts, trade shows & publications, and competitive analysis & observation, and provide key input to marketing team to help optimize out market/competitive position. 


Others, as assigned


Requirements:

B.S./B.A. or equivalent. MBA a plus but not required.


2-3 years of product management or consulting experience, preferably in the medical products field.


Demonstrated track record of working well with customers, sales management, and other functional groups.


Strong communication, project management, and leadership skills. Ability to show leadership without direct reporting relationship essential.


Travel required (30 - 40%)

NxStage Medical is an Equal Opportunity Employer


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