**Director of Online Audience Development**

CMPMedica ( http://www.cmpmedica.com/) is a leading global provider of healthcare media, information, and education for the medical industry.  Our vast portfolio of products and services serves the needs of general practitioners, specialist doctors, pharmacists, and patients, through a comprehensive list of journals, magazines, directories, electronic databases, websites, and face-to-face meetings. 

 

Job Description:

CMPMedica’s online group has an immediate opening for a Director of Online Audience Development in our Jersey City, NJ office.  This lead position within CMPMedica will have the knowledge and passion for identifying our online/offline audiences and in creating compelling offer packages & promotions to build traffic to our sites.  This person will be a key individual on the online management team and will work closely with the other managers across the operating groups.

 

Responsibilities:

· Develops, implements, and manages the online audience marketing for CMPMedica’s online group.

· Understand the competitive landscape, how to reach our on/offline audience, and how they navigate our site.

· The ability to create a compelling offer which convinces our audience to visit our sites and register in our database.

· Build and use the database of registered users; being able to mine and preserve user data.

· Develop and achieve audience metrics (page views, keyword searches, etc.), that foster the user engagement, drives revenue, and builds the overall brand.

· Oversees databases, use of e-mail systems, direct response marketing, execution of contests, etc.

· Works closely with other senior managers and internal customers.

· Forms alliances and partnerships to drive audience generation.

· Monitors and reports on performance and suggests improvements to SEM or SEO.

 

Qualifications:

· Bachelor’s degree in marketing, business, or related field.

· 5+ years of interactive marketing and audience development experience.

· Strategic thinker with the ability to develop actionable programs that integrate business objectives.

· Must have experience in creating and executing online metrics driven campaigns and conducting analysis to optimize campaigns.

· Strong knowledge of online marketing and audience development.

· Excellent leadership, collaboration, communication, and negotiation skills.

 

To apply, please email your cover letter and resume to: cmpcareers37@cmp.com

 

CMPMedica offers over 30 years of medical industry experience and employs over 1,400 people in 29 different countries.  We are the healthcare media division of United Business Media ( http://www.unitedbusinessmedia.com), a leading global media company of news distribution, media, and specialized information services.  CMPMedica offers a competitive salary with excellent benefits which include: medical, dental, vision, retirement plan, tuition reimbursement, paid time off, and more!

Equal Opportunity Employer.