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FAB Pig Poultry Brand Mgr
| Details |
Country: USA
Location: North Carolina-Greensboro Greensboro
Total applied: 21 Job Category:Marketing/Product
Location:US-NC-Greensboro
Status:Full Time
Occupations:Brand/Product Marketing
Career Level:Experienced (Non-Manager)
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FAB Pig Poultry Brand Mgr
Novartis Animal Health is a world leader in the development of animal health products that meet the needs of pet owners, farmers and veterinarians. Our products are brought to life by diverse, talented, high-performing employees who are committed to saving, prolonging and improving animal lives.
At Novartis Animal Health, our focus is clear, our purpose defined.
Think What’s Possible.This individual is responsible for strategic development, implementation including promotional tactics, and main-taining sales force promotional information for the Swine and Poultry brand portfolio. This includes preparing mar-keting and tactical plans along with scenario forecasts for each commercial opportunity and establishing business development strategies to achieve category brand profit goals. 1. Analyzes customer needs and requirements through initializing and analyzing marketing research.2. Appraises all ideas for new label indications, new products and product packaging changes by interacting with all corporate functions, determining the necessity for further research and making recommendations on the nature and scope of the present and future product line (including product additions, continuations and/or deletions) to develop product strategies which support marketing and sales objectives.3. Plans, organizes and controls product development marketing efforts by making final determinations on ideas to pursue, preparing return on investment analysis, establishing functional appearance specifications, setting project time schedules, ensuring project completion and establishing agenda for marketing plan implementation to support departmental goals.4. Defines marketing communications objectives for product lines by making detailed and continuous analysis of product offerings as compared to the competition to provide sales force with information necessary to achieve sales and profit objectives.5. Develops effective sales strategies and promotions to attain the most profitable market share levels.6. Calls on customers to obtain market information and to complement the product line knowledge of the sale representatives. Prepares short and long-term forecasts in units and dollars for the product line to provide Marketing with recommendations for research decisions and to Sales for field projections.7. Maximizes cash flow through inventory management by interacting with the Manufacturing department and reviewing inventory levels and production schedules to ensure customer requirements are met while maximizing turnover.8. Prepares annual written marketing plan for the product line by obtaining market plan input from the stewardship team to provide each department with the marketing plan and all subsequent amendments.9. Develops standard (and/or published pricing structure) and prices in specific negotiations for the product line.10. Establishes sampling policy and procedures.11. Participates at trade shows.QualificationsBachelor s degree in Business or related field. MBA preferred. " 3+ years product marketing experience with brand management exposure." Experience in animal health or regulated field helpful" Knowledge MS Office Suite and Internet navigation." Knowledge of business process and the ability to work within the general business hierarchy." Ability to effectively communicate verbally and in writing." Strong leadership skills." Ability to effectively work with teams." Strong sales and customer service skills and analytical skills." Ability to set priorities and manage multiple tasks, travel extensively up to 40%, and manage various scheduling requirements.BenefitsCompetitive Benefits
Novartis is committed to embracing and leveraging diverse backgrounds. Novartis is an equal opportunity employer M/F/D/V.To apply for this position, Click HereTo learn about other Novartis opportunities, Click Here
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