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 Manager/Sr. Manager, Customer Marketing

Details
Country: USA
Location: New York-Rochester Rochester, NY 14609
Total applied: 33
Job Category:Marketing/Product
Relevant Work Experience:5+ to 7 Years
Education Level:Bachelor's Degree
Location:Rochester, NY 14609
Status:Full Time, Employee
Occupations:Direct Marketing (CRM);General/Other: Marketing/Product
Career Level:Manager (Manager/Supervisor of Staff)
Relevant Work Experience:5+ to 7 Years
Manager/Sr. Manager, Customer Marketing

Job Description:

Responsible for working with the Director, Field Marketing in the management of Operating Performance Funds, including trade investment strategy, priorities and plans for the OTC (Lens Care, General Eye Care, and Nutritionals) business. Primary job responsibilities include the following: Serve as liaison between field sales and brand management, working closely with constituents from both groups to insure that strategies of each group are being communicated and effectively managed. Project management – initiation, development and execution of special packs, displays and other innovative sales and marketing programs. Development, communication, monitoring, and analysis of trade investments, plans and promotional strategy to maximize ROI while maintaining alignment with brand strategy. Complete ad hoc analysis to provide sales and marketing with key insights – this includes the use of Nielsen Reporting, internal data sources, and share group research. Work with Directors of Sales and Marketing to develop and approve annual account plans for the top OTC Retails accounts. Work on the account trade planning process for key accounts and management of the co-op budget. Maintain cross-functional relationships with multiple departments including Sales, Marketing, Finance, Packaging/Engineering, and Supply Chain, to ensure account specific programs are implemented. Work closely with Finance in the timely management and forecasting of co-op funding. Regularly attend customer meetings and presentations to provide Bausch & Lomb marketing insights and gain market information to improve marketing programs and gain competitive insights.

Qualifications:

Education: BS Degree required, MBA preferred. Experience: 5+ years experience in consumer products sales and/or marketing, preferably in the OTC/HBC category. Highly developed analytical and technical skills (Excel, ACNielsen, PowerPoint, Word). Excellent presentation and communication. Highly developed project management capabilities and financial acumen. Specialized Training: ACNielsen.

Please apply online at www.bausch.com/careers and reference job code 4296BR.

Bausch & Lomb is an equal opportunity employer.

- Apply for Manager/Sr. Manager, Customer Marketing

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