Market Research Manager- Promotion Response Insight

Shire Pharmaceuticals, Inc.Founded in 1986, Shire Pharmaceuticals Inc. is a global specialty pharmaceutical company. Our mission is to develop and market medicines that improve the quality of life for patients and their caregivers.Shire succeeds because of our people. Through teamwork, commitment, innovative thinking and energy, Shire will continue to grow as a world-class pharmaceutical organization. Due to our extended growth, we currently have a need for the following position:Enhance decision support around promotional resource allocation by evaluating and recommending promotional channels and techniques to maximize commercial brand performance. This support is based on secondary and primary quantitative analyses. Identify financial return and strategic fit for these promotional channels and techniques across brands and markets.? Interface with BU leadership and provide input into effective promotional channel deployment and management (15%)? Identify novel promotional tools and techniques and conduct research on their effectiveness (15%)? Analyze (and in some cases, manage and build) existing promotional databases (25%) IMS Xponent data (US) - Cegedim Sales Audit data Sub-national databases (int?l) Promotional contact database? Investigate and utilize international promotional databases (15%)? Design, conduct, and analyze the results of small area measurement tests of novel promotional tools and techniques (20%)? Analyze differences at the national and sub-national level of promotional channels (5%)? Conduct ROI analysis where feasible (5%)Shire is committed to providing high quality, competitive, and appropriate health care benefits for employees and their families.Shire is an Equal Employment Opportunity and Affirmative Action Employer.Requirements: BA required? Masters preferred (MBA or equivalent)? 3+ years background in pharmaceutical promotion response modeling required? 2+ years as marketing analyst required.? Accountability & Ownership Strong analytic skills and demonstrated expertise in evaluation and project management will ensure focus on timely accomplishment of projects. Needs to have the skill to overcome obstacles such as data availability through creative designs of analysis. Knowledge of SAS (Base, Stat) will provide the tools to accomplish analytics in house and to work independently from outside consultants.Ability to work under tight deadlines? Needs to understand impact of analyses on advertising and promotional spending? Must be able to apply skills across therapeutic areas and national markets? Courage to Challenge Interest in, and willingness in learning more about, novel approaches to promotionLooks for new and creative analytical ways to measure promotional response.? Business Acumen Strong communication (oral and written) skillsKnowledge of promotional tools and techniques in the pharmaceutical industryStrong Leadership skills ensure:Communication of analysis results and insights to Shire commercial leadership concerning deployment of promotional resources.Independently works with brand teams to find out about their wants and needs, converting this knowledge into actionable results and insights. ? Global and Cross Boundary Communication Ability to work comfortably and confidently in team environment, across boundaries and with different functional groupsFacilitates cross learning of analytical methodologies and results across brands and occasionally across U.S. boundaries.? Internal Customers Business Units Marketing and Sales Operating Companies E-Marketing? Internal Project Partners Commercial Operations US & EU Finance? External Market Research Companies Promotion Response Companies 10% TravelApply to Shire