Medical Marketing Manager - Tampa

Medical Marketing Manager – Tampa Bay Area

 

My client, a leading, national healthcare company dedicated to providing caring, compassionate, reliable, and cost-effective home health services to our valued customers to treat their chronic medical conditions and improve their quality of life, is searching for an experienced Marketing Manager with medical industry knowledge to drive their new point of care product line. 


The Point of Care (POC) Marketing Manager would be primarily responsible for the conception, development and implementation of marketing and sales strategies to increase sales of POC instruments in physician offices.  Also responsible for sales and marketing strategies and collateral development to support the sales reps.    

ESSENTIAL DUTIES AND RESPONSIBILITIES

·  Conceptualizes and develops marketing strategies to support new business initiatives and Annual Operating Plan

·  In conjunction with the Creative Manager, responsible for the development of promotional or collateral materials to promote instrument sales and reagent sales in the field at the rep level.

·  Works with other departments to coordinate successful implementation of new promotions

·  Works with Customer Service to conduct any training and warranty fulfillment processes

·  Coordinates and oversees the timely flow of projects from conception through completion

·  Regularly communicates status of all projects by means of weekly meetings, status reports, and daily updates

·  Generates and analyses reports, tracks marketing campaigns to evaluate results and provide recommendations for future marketing promotions

  OTHER RESPONSIBILITIES

·  Identifies problems or improvements within own area, develop resourceful/alternative solutions for work improvement or problem solution

·  Maintains a positive and professional attitude

·  Keeps current on our industry and market

·  Follows all Medicare, Medicaid and Private Insurance regulations and requirements Actively participates in Continuous Quality Improvement

·  Demonstrates thoroughness with all work related activities. Strives to continually improve quality and productivity results displayed by Marketing Personnel on an ongoing basis

·  Maintains scheduling flexibility to ensure availability to meet the needs of the department for all hours of operation

·  Abides by all policies, procedures, and protocols set forth within departmental, Personnel and Administrative Policy Manuals

 

 

KNOWLEDGE SKILLS AND ABILITIES REQUIRED

·  Bachelor’s Degree (BA) in Marketing or related field from four-year college or university REQUIRED

·  3-5 years of medical sales and/or medical marketing experience REQUIRED

·  Strong understanding of the Point of Care marketplace REQUIRED

·  Ability to understand complex medical reimbursement issues

·  Ability to read and interpret documents such as print material, operating instructions, and procedure manuals. 

·  Ability to write routine reports and correspondence. 

·  Ability to speak effectively before groups of vendors or employees of the organization.

·  Ability to add, subtract, multiply and divide all units of measure, using whole numbers, common fractions and decimals. 

·  Ability to compute rate, ratio and percent and to draw and interpret bar graphs.

·  Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form. 

·  Ability to deal with problems involving several concrete variables in standardized situations.

 

 

DO NOT “APPLY ON-LINE”.  Send resume directly to andyjobs@mriatl.com

 

Andy Lopreato is an MRI Top 1% Medical Sales Recruiter with over 20 years of Medical Industry Sales, Sales Training and Sales Leadership experience who places top talent with medical device manufacturers.  Targeted professionals include Marketing, Product Management, Sales and Sales Managers all the way up to the Senior and Executive level.  If you feel you are a top performer in this industry and are considering a move, please feel free to submit your resume to andyjobs@mriatl.com