Senior Product Manager Consumer

Senior Product Manager Consumer  Our client is a specialty pharmaceutical company located in the Southwest.  They have asked us to assist them in their search for a Senior Product Manager Consumer.  As a key member of their marketing organization, this individual will be responsible for maximizing the sales and market share for one of the company’s franchises. The individual will contribute to the development of the overall business strategy, marketing communications and tactical plans.  Key direct responsibilities will include:  Lead the development of consumer strategies and tactics Manage consumer promotional programs and partnerships Lead the development and execution of relationship marketing initiatives Lead the development and execution of patient-targeted programs delivered in the physician office Lead the development and execution e-marketing strategy and tactics Requirements:This person should have strong marketing experience and proven success in the areas of consumer marketing.  The ideal candidate will be proficient at uncovering customer based insights and leveraging this knowledge to drive brand strategy and program development. Specific experience in consumer marketing for CPG or other pharmaceutical products is preferred. 2 to 3 years of consumer marketing experience is required. Business education with concentration on marketing is preferred (MBA a plus). Sales and sales leadership experience is a strong plus.  Solid strategic thinking skills and analytical skills are essential.  Strong senior management communication skills and sales force communication skills are essential. Additional requirements include the ability to lead and manage teams and multiple vendors. Do you have the skills and experience we seek and want to advance your career with a rapidly growing specialty company?  If so, please email your resume as a Word attachment to slg@fcgsearch.com , reference code 2262-M.  No calls or faxes, please.  Include your daytime phone number and we will contact you confidentially or reply to your email.  Fairway Consulting Group is a leading executive search firm dedicated to the pharmaceutical and biotech industries.  www.fcgsearch.com MRINetwork is the largest and most successful search organization in the world. Each MRINetwork office is a single point of contact to over 1,100 offices in more than 37 countries, our candidates have access to the right jobs virtually anywhere in the world. LOCATION: US-AZ-Phoenix JOB CATEGORY: Marketing/Product TYPE: Full Time, Employee JOB REFCODE: 2262-M COMPANY: Fairway Consulting Group ADDRESS: 300 Merrick Road - Suite 404Lynbrook,NY 11563 PHONE: 516 596-2800 EMAIL: Apply by Email