Senior eMarketing Specialist/Consultant

Shire Pharmaceuticals, Inc.Founded in 1986, Shire Pharmaceuticals Inc. is a global specialty pharmaceutical company. Our mission is to develop and market medicines that improve the quality of life for patients and their caregivers.Shire succeeds because of our people. Through teamwork, commitment, innovative thinking and energy, Shire will continue to grow as a world-class pharmaceutical organization. Due to our extended growth, we currently have a need for the following position:Serve as the project lead for e-initiatives for assigned brands and other eMarketing initiatives as assigned by the eMarketing Director. Responsible for planning, execution, and tracking of online promotional strategies and tactics directed at both consumer and physician customer targets in alignment with brands? strategic imperatives. ? Participate as core commercial team member within assigned brand teams to define and manage eMarketing initiatives that support brand objectives at each stage of the product lifecycle. ? Proactively propose e-initiatives that drive value based on each brand?s key strategic imperatives for both consumer and physician audiences, including but not limited to: branded and unbranded websites, search engine marketing and optimization, online media, cost-per-acquisition campaigns, major online sponsorships/partnerships, email and eCRM retention campaigns, ePhysician programs; online research and metrics. ? Identify and source market leading interactive marketing resources/vendors to deliver e-initiatives. ? Serve as day-to-day liaison and project management contact for external partners on behalf of the brand team to ensure e-programs are delivered on time, on budget, and in alignment with brand objectives. ? Manage e-program A&P budgets as agreed with brand management. ? Coordinate across diverse internal resources -- including brand managers, offline agencies, IT, sales, and market research -- to drive successful execution of e-initiatives and high levels of integration with other marketing programs. ? Understand and adhere to FDA, DEA and internal regulatory affairs guidelines as they affect e-initiatives. ? Serve as the knowledge expert within assigned brand teams regarding eMarketing trends, channels, media, and best practices. ? Participate in and develop cross-brand/shared eMarketing initiatives, processes, and platforms as part of the eMarketing team to build and optimize Shire?s core eMarketing capabilities. Shire is committed to providing high quality, competitive, and appropriate health care benefits for employees and their families.Shire is an Equal Employment Opportunity and Affirmative Action Employer.Requirements: ? Bachelors Degree required. ? eMarketing and/or Relationship/Direct Marketing experience required. ? Proficiency at Microsoft Programs Access, Excel, Outlook, Project & Word ? Budget reporting and management experience required. ? Possesses strong knowledge of online marketing tactics and media, relationship marketing processes, and program measurement methodologies. ? Strong communication skills (presentation abilities, general oral/written skills) and interpersonal skills (organizational influence, teaming skills). ? Excellent project management skills. Ability to plan, prioritize and execute multiple projects and responsibilities. ? Possesses strong strategic planning and decision-making skills for constructing marketing initiatives to consumer/physician audiences across the continuum of awareness, acquisition, conversion, and retention. Apply to Shire