Sr. Manager Market Research

Major Duties and Responsibilities : The Senior Market Research Manager has strategic influence within the organization by managing and providing the information and intelligence to drive critical business decisions. The Senior Manager will be responsible for leading the collection and interpretation of primary and secondary research and will provide strategic recommendations on the direction of current and future products. The Senior Manager will also be responsible for managing market research studies/projects from inception to completion including, but not limited to, identifying the most appropriate market research firm for each study, designing the studies, assisting with the development of the market research tools needed, analyzing and interpreting the data, making recommendations and presenting the findings to the appropriate personnel. This position has a significant impact on the financial performance of the company. Exchange of knowledge and team development are important aspects of the position. • Meet with multi-functional teams for the primary purpose of identifying information and data needs. In addition, the Senior manager must be able to anticipate future needs and provide teams with strategic recommendations. • Proficiency in secondary data analysis using industry sales/usage databases purchased by MedImmune (i.e., NDC, IMS, Verispan, Tandem, DaVinci etc.). Must be knowledgeable of all other available industry databases in terms of: relevance to our products, collection methodology, sampling, coverage, etc.) • Utilize secondary research methods and industry resources (i.e. syndicated reports, web-sites, Redbook, etc.) to provide competitive intelligence, ad hoc information etc. Must know which resources to turn to and understand the caveats associated with them. • Deep understand marketing in the pharmaceutical industry and how market research is used in product commercialization and lifecycle management. • Manage and design quantitative market research studies for commercial products. • Develop market research plans for commercial products and near-term launch products. • Manage and design both qualitative and quantitative market research for commercial products. Market research experience in all stages of product life cycle (i.e., pre-launch, launch, growth, maturity, decline) a plus. • Utilize secondary data sources to provide market assessments on business development deals and manage and design any primary market research needed. • Experience managing, developing and training personnel. • Assist in department development (i.e., hiring, operating procedures, development planning, training, etc.)Requirements/Qualifications:Education: • 4 year University degree in Business, or Biology/Chemistry/Statistics with some core business courses. MBA or equivalent business experience required. Experience: • Minimum of 6 years work experience in market research in the Pharmaceutical/Biotech Industry.Special Skills/Abilities: • Prefer working knowledge of the therapeutic area and products assigned. • Displays independence and proactivity. • Strong analytical, organization and communication skills required. • Fully proficient in software applications such as Excel, Word, PowerPoint, etc. • Demonstrates teamwork by routinely facilitating the exchange of ideas. • Demonstrates the ability to bring ideas to action; unrestrained thinking. • Demonstrates the ability to manage projects from inception to completion. • Demonstrates ability to think strategically. • Demonstrates ability to develop and implement market research plans. • Demonstrates ability to proactively drive the market research planning for assigned brand teams. • Demonstrates leadership and the ability to mentor and train junior positionsPrinciple Internal Contacts: Purpose & Nature: • Product Management • Identify information and data needs. • Sales Management • Business Development • Design appropriate queries or research methods to address information needs. • Senior Management • Evaluate market opportunities.• Medical Affairs • Global Strategic Marketing (New Product Planning) • Prepare brand, business and market research plans. • Provide consultation on business issues. • Advise in the appropriate use of information. • Resource for medically-related issues • Evaluate market opportunities/in-licensing opportunitiesPrinciple External Contacts: • Purpose & Nature: • Primary Research Vendors • Develop Information & Talent • Secondary Data Source Vendors • Data Acquisition & Management • Marketing Consultants • Development of Information • Medical Agencies/Associations • Acquisition of Data • Customers • Data Source • Consumers • Data Source • Agencies • Coordination of brand and segment programs and their evaluation. Job Complexity: • Understand product marketing in the pharmaceutical industry and relevant therapeutic areas. • Identify and understand market and business trends and their implications on product marketing. • Clearly understands the commercial side of business (e.g. financials, portfolio management, healthcare delivery). • Proficient in the use of the full range of pharmaceutical marketing research techniques, both primary and secondary.  MedImmune, Inc. is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, age, national origin, disability, veteran status, or any other characteristic protected by federal, state or local law. Job Title: Sr. Manager Market Research Company:  MedImmune Inc. Location:  Gaithersburg, MD 20878 Status:  Full Time, Employee Job Category:  Biotech/R&D/Science Company: MedImmune Inc.