Sr. Manager, Marketing Assessment

Follow your aspirations to Abbott for diverse opportunities, competitive salaries, great benefits, a 401(k) retirement savings plan, a company paid pension plan and profit sharing, all with a company providing the growth and strength to build your future.The Senior Manager, Market Assessment, manages a staff of technical and market research professionals with expertise in the management and analysis of multi-source sales data (e.g. Nielsen, IRI, IMS, Factory Sales, etc.)The Sr. Manager has two areas of functional responsibility. The first of these is the development and deployment of periodic business reports based on the needs of key constituents (e.g. market share and sales trend reports, etc.). In this role, he/she is responsible for assessing the business information requirements of the Abbott Nutrition business units, and subsequently directing the activity of staff to develop and deploy reports.The second area of responsibility is the use of secondary data for ad-hoc market research (e.g. market structure or segmentation analyses, etc), forecasting, and business modeling. In this role, the Sr. Manager will participate in the development of marketing and sales strategy through fact-based market assessment of critical business issues using syndicated and secondary data.He/she also plays a significant role in interpreting and providing strategic insights based on secondary data analytics, and is responsible for communicating these insights to the executive level of the business (i.e. General Managers and Leadership Team).The Sr. Manager directs the activity of staff in both areas, and coordinates this activity with key internal (Market and Customer Insight Team) and external (Marketing and Sales) customers. He/she is also responsible for managing the relationship between Market and Customer Insight Team and key internal (MIS, Finance, etc.) and external (Nielsen On-site personnel, Covaria Consulting, etc.) resources.Major ResponsibilitiesDevelop High-Impact Business ReportsDevelop and deploy periodic business reports and other analyses based on syndicated data, e.g. Nielsen, IRI, IMS, etc.Assess the market information needs of key stakeholders, and develop comprehensive business reports based on these requirements.+ Conduct periodic reviews of business information needs, and develop new ad-hoc or periodic reports bases on these requirements.+ Ensure an inclusive process that brings key stakeholders into the design, implementation and analysis of secondary data.+Develop standard business reports that present critical market information for decision-making (e.g. market share, sales trends, etc.)Develop analytical methods that ensure sophisticated and accurate understanding of the data.+ Work with vendors to develop data and analytical techniques to satisfy best-in-class understanding of secondary data.+ Develop exploratory statistical analyses of data that inform strategic decisions and provide competitive advantage.Assure timely deployment of periodic business reports and other sales reports based on syndicated data.+ Assure timeliness of data with external data vendors, and instill a sense of urgency for ad-hoc requests.Engagement with Marketing and Sales PartnersDevelop process for the analysis and dissemination of secondary throughout the business.Assure stakeholder buy-in of secondary data throughout the organization.+ Provide counsel to users within the Business Units.+ Address issues and challenges from key stakeholders regarding the development and accuracy of periodic business reports.Provide superior client service of Sales and Marketing, while ensuring complete objectivity and superior standards of reporting to executive management.Disseminate secondary data research and follow up with all key stakeholders throughout the organization to assure understanding and proper interpretation of the data.Strategic InsightEnable Marketing to move from data to decisions.Provides strategic direction to the organization based on analysis of multiple secondary data sources.+ Play a significant role in interpreting and providing business insight based on periodic reports and other analyses of secondary data.+ Assure that conclusions and implications are understood and properly interpreted during the development of marketing and sales strategy.+ Ensure integrity of underlying data and assumptionsQualificationsAt least 5 years of direct involvement with syndicated data management and analysis. At least 3 of these years should be on the corporate side.Currently managing a staff with at least two-senior (6-8 year) level specialists.Significant experience in forecasting, business analysis and market planning on the corporate side for a health care or consumer package goods company. A minimum of Bachelor s Degree in Business or Finance. MBA is preferredAbbott welcomes and encourages diversity in our workforce. EEO/AATo apply for this position, click here.To learn more about Abbott and view other opportunities, click here.