Web Marketing Manager

Reports to:

Director, Marketing Communications

 

Position Overview:

The Web Marketing Manager is accountable for driving, developing and implementing web strategies to support the commercial business and brand strategy.  This individual is responsible for managing the architectural planning, development, evolution, and ongoing maintenance of the Helicos web site to ensure the site acts as a robust engine, reflecting corporate marketing, sales, and public relations content objectives.  Web Marketing Manager is also responsible for investigating bleeding-edge technologies to see how they fit into the Helicos’s web framework and marketing initiatives.

 



Primary Responsibilities: Drive architectural development, maintenance and continual optimization of the Helicos web site, community sites, and e-marketing efforts.  Initiate and lead the planning process for site architectural design/ changes, evolution, and new web marketing initiatives, managing resources in terms of labor and budget.Implement plans to ensure foundation design is solid, engaging and easy to navigate.  Build plans/timelines to develop a network structure across the Helicos web site and community sites to interact and be consistent with the core foundation.  The community sites would include Service/Support, Product Management, Community, and Open Source. Drive initiatives to recruit users on the Community sites and develop programs to retain the users and build the community.Execute all marketing web site updates.  Partner with Product Management/MarCom to update content and evolve site development.  Ensure all site content, photos, graphic design work is reflective of approved material from Marketing, MarCom, and the Executive Team.Navigation is appropriate to subject matter and has appropriate linkages.  Recommend, implement search engine optimization strategies to ensure strong rankings among top search engines by working with both content and technology. Ensure that the content is web-ready and in a format suitable for SEO.  Also provide technical recommendations on ways to improve SEO through efficient use of code and technology.Manage and produce videos, animated tutorials, or educational vehicles placed on the site as content.  Recommend additional tactics to engage site traffic and partner with Product Management to implement. Stay abreast of evolving web technology/ web marketing strategies and recommend/implement strategies to maximize the effectiveness of the site as one of Helicos’s primary communication vehicles with our customers and outside community.Monitor site traffic/trends and regularly compile, analyze and report site activity/metric and campaign results.Make recommendations for site improvements based on report analysis  Provide technical project management for new infrastructure/application implementation to support growth of the business.Develop/manage plans to manage server maintenance and restore/recovery planning of site content/design.Act as the lead on initiatives to improve/streamline systems/procedures affecting the web.Develop/maintain strong service-oriented relationships with internal clients, as well as, external customers, vendors, associations, etc. to ensure all projects are completed on time and within budget.Develop/maintain an in-depth knowledge of web technologies and web marketing communications strategies, the life science market, and product knowledge as it relates to Helicos and the competition.Analyze competing websites for technical and creative initiatives in the marketplace and suggest relevant initiatives for Helicos.



Qualifications

· B.A. or B.S. degree, emphasis in web infrastructures, computer software highly desirable

· 5+ years of experience in web site development, planning, and management from conception to maintenance.

· Strong conceptual understanding of how a web infrastructure can be built to support corporate marketing objectives.

· Exceptional communication/project management skills, 3+ years in a successful project management/leadership role desired, 2+ years supervising/managing people.

· Proven success building and implementing a multifaceted web architecture/infrastructure plan. 

· Ability to identify, develop and integrate best web practices

· Experience managing cross-functional teams to produce project goals on time.

· Disaster recovery/business continuity experience.

· Strong understanding of various software applications, platforms and deployment techniques for maximum navigational efficiency.

· Knowledge of Open Source systems and experience in building online communities centered around Open Source initiatives.

· Exhibit strong working knowledge of various website platforms and architectures.  Proficiency in Microsoft.NET platform and related technologies (SQL Server, AJAX.NET, Content Server).  Knowledge of Content Management Systems and Blogs for content edits and updates.  Well-versed with Graphics software like PhotoShop and Adobe Suite of products.  Conceptual knowledge of Internet technologies like FTP, HTTP, SSL, etc.

· Experience managing web trends and other web reporting products.  Knowledge of site analytics and metrics to determine entry points and exit points.

Individual Characteristics:

· Comfortable working in a scientific business environment where success is often the result of cooperation and collaboration.

· The ability to set and meet strict deadlines and work successfully under tight deadlines.

· Ability to function successfully under pressure in a highly dynamic environment.

· Excellent organizational skills, attention to detail and flawless follow-through execution, ability to juggle multiple projects and deliverables at once.  Strong initiative, problem-solving ability and sense of ownership in driving projects to completion.

· Strong interpersonal and presentation skills, including facilitation, persuasive negotiation and leadership skills.  Excellent teamwork and interaction skills to interface effectively with internal partners including Product Management, Marketing Communications, Research and Development, Company Executives, Outside Agencies, vendors, and the Media

About Helicos:

Helicos BioSciences Corporation is a life sciences company developing innovative genetic analysis technologies for the research, drug discovery and clinical diagnostics markets. The company has developed its proprietary True Single Molecule Sequencing technology to enable ultra-high-throughput genetic analysis based on the direct sequencing of single molecules of nucleic acids. Helicos offers competitive compensation and benefits, including 3 weeks vacation, stock options, a 401(k) plan and free parking.

 

For Consideration:

Forward your resume to hr@helicosbio.com with “Web Marketing Manager” in the subject line.