Marketing Analyst

Marketing Analyst

 

Direct Holdings Americas Inc., the exclusive marketer of Time Life music, videos and DVDs is looking for a Marketing Analyst. The position is based in Fairfax, VA.


 

The Marketing Analyst will develop, recommend and present media test plans for the Shortform division of the company. Propose and track financials for test and rollout campaigns. Provide spending level targets, managing to airdates, lead titles and pricing to maximize profitability.

 

Responsibilities:

Marketing Strategy:

Work closely with both the media buyers and the marketing team to match target audiences to station availabilities.

Develop test schedules and monitor product coding and financial fundamentals.

Planning:

Develop and issue plans for tests and launched.

Analyze offers to maximize profitability based on history.

Testing:

Work closely with BAM team to issue test plans, analyze test results, and determine next steps

Analysis:

Extensive review of station history, product history, offer results required to assist marketing and broadcast buyers in determining schedules.

Review categories, genres, segments of population, demographics etc.

Communication:

Identify opportunities to improve the business and present to NPD/BAM team on a timely basis.

 

Qualifications: 4 year college degree 3-5 year’s business experience, preferably in the direct response industry A demonstrated ability to establish and maintain strong working relationships and achieve results by working well with others. Superior analytical and organizational skills Strong strategic and tactical skills. Proven ability in computer software (Excel, PowerPoint, Access) Proven ability to communicate effective in both written and oral categories Strong work ethic