Snapfish Customer Acquisition Manager, Offline

HP is a leading global provider of products, technologies, solutions and services to consumers and business. The company's offerings span IT infrastructure, personal computing and access devices, global services, and imaging and printing. Our $4 billion annual R&D investment fuels the invention of products, solutions and new technologies so we can better serve customers and enter new markets. We invent, engineer and deliver technology solutions that drive business value, create social value and improve the lives of our customers. Snapfish, a division of Hewlett-Packard, is the #1 online photo service in the world. Our 50+ million customers in over 20 countries can create prints and personalized photo gifts online for delivery to their home or for pickup at over 8,000 neighborhood stores.  At Snapfish, we pride ourselves on providing top-quality prints and photo gifts for the lowest prices. We offer professionally-developed digital camera prints for just 9¢ each, free online photo sharing, unlimited online photo storage, free editing tools and software, wireless imaging services, and more than 100 personalized photo products.  Our customers entrust us with over 5 billion of their most valuable photo memories. Snapfish adds more than one million new members around the world each month. We are looking for a candidate with a sound experience in offline marketing for an online company. All applicants must understand the principles of direct marketing and advertising, including product offer development, working knowledge with offline customer acquisition techniques, CPM/CPC/CPA strategies, strong working knowledge of the Internet, and direct-response marketing models. The Offline Customer Acquisition Manager will also have responsibility for all offline customer acquisition activities including direct mail, print media, radio, and DRTV. Responsibilities: P/L responsibility for offline channels Develop marketing strategy for offline channels, including which existing efforts to increase investment in, prioritizing key new channels to pursue, and developing new customer and revenue goals. Manage day-to-day offline marketing customer acquisition efforts. Directly negotiate and close deals with third parties to drive additional new customer acquisition. Aggressively pursue and test new offline marketing opportunities by developing new channels and new partnerships. Work with other members of the acquisition team to produce tactical marketing strategies.  This position is located in San Francisco, California 7+ years direct marketing experience. Self-driven and results-oriented with a positive outlook. A clear focus on high quality standards and business growth targets. Analytical with a keen awareness to detail and very strong Excel skills. Ability to multi-task and negotiate confidently. A proven track record in marketing an online website or service. Excellent understanding of websites and the key levers that impact traffic and conversion rates. A positive, team-player attitude. Previous experience of success in this area. © 2007 Hewlett-Packard Development Company, L.P. The Hewlett-Packard Company is an equal opportunity employer, dedicated to workforce diversity.