Web Analytics Manager

Legacy.com, Inc. is a 10 year-old online media company, financially strong, and growing at 25% per year.  Legacy.com is the leader in online memorialization and has a growing presence in additional verticals including pets, public notices, and celebrations. We serve an international network of 500+ newspapers, including 45 of the largest 50 markets in the United States.





We have a diverse and talented team of employees who come to us from many kinds of backgrounds.  We have an immediate need for a Web Analytics Manager. Depending upon the candidate, this position will be located in either our Napervilleor Evanston, IL office.


Job Content & Scope

The Web Analytics Manager will collaborate with internal departments and ensure that the data collection, analysis, reporting and forecasting needs of the organization are met.

This position will play a “hands-on” role helping to define the data, analytics, and reporting needs of the business, and fulfilling those needs utilizing state of the art web analytic tools. This role will be responsible for reporting on and analyzing web traffic (type, volume, path), online and offline marketing campaigns, product performance for multiple product lines, as well as continually identifying opportunities to improve reporting and analysis. Typical deliverables for this role include, but are not limited to:

User-relevant reporting dashboardsIdentification and creation of key performance indicators (KPIs)Daily, weekly or monthly summary reports, as necessaryWebsite behavior analysis including user path and site performanceAd-hoc requests for web analytics data supportOrganize training for new and existing users where applicableData need and collection specification

 

Required Experience

Knowledge/Background/ExperienceBachelor's degree requiredMust have recently configured at least one top tier analytics package on a large e-commerce site (Omniture SiteCatalyst experience preferred)Must have 3+ years of experience working with top tier clickstream analytics package such as: HBX, Omniture, WebTrends, Click Tracks, CoreMetrics, etc. (HBX and Omniture SiteCatalyst experience preferred)Must have at least one year of experience with SEM (Search Engine Marketing) and SEO (Search Engine Optimization) campaign reporting and analysis, preferably using a top tier analytics package.Must have at least one year of experience with online marketing, such as display or e-mail, campaign reporting and analysis.Must be very proficient using Excel and the rest of the MS Office Suite.

Team/Leadership SkillsMust work effectively both independently and as a member of a highly-focused teamMust use sound judgment to identify issues, troubleshoot, and escalate when appropriateMust be able to communicate effectively to the relevant business departments including Marketing, Technology, etc.


Technical/Functional SkillsMust understand relevant technology applications as it relates to Legacy.com’s diverse product portfolioMust understand server-side scripting conceptsMust have strong analytical skillsMust have the ability to handle multiple tasks and switch prioritiesMust be proactive and show initiativeSQL knowledge is a plusHTML knowledge is a plusMicrosoft SharePoint is a plusAd serving software knowledge (such as Atlas) is a plusStrong working knowledge of cookie and session management, and web beacon usage is a plus

 

Benefits

Legacy.com offers a very generous and comprehensive benefits package, including:Medical and Dental InsuranceLife InsuranceShort and Long Term DisabilityPaid Time Off401k planStock OptionsFlex Spending RTA and CTA pre-tax payroll deductionsCasual dress every dayDaily, company-provided coffee, tea, soda and snacksFriendly, team-oriented, open environment