Marketing Consultant III

Hours:  Monday - Friday 8a - 5p 80 hours per 2 week pay period Location:  Towers Medical Building, 21 Michigan NE Department:  System Communications & Marketing Job Summary:  The Marketing Consultant III serves as both a strategic consultant and tactician to assist internal clients/service lines in achieving business objectives (volume goals, increased penetration, etc.). Develops, executes and evaluates strategic marketing initiatives including a comprehensive annual marketing plan, tactical implementation, and ongoing evaluation and measurement. Works closely with System Strategic Planning & Development to review market share, patient volume, and other research information to determine marketing needs. Coordinates execution of plans with outside creative services vendors as needed.
 
Job Requirements:  Undergraduate degree with major/minor concentration in marketing and communications. MBA preferred. Ten or more years experience in a similar position with in a teaching hospital setting or health care system. Agency experience working with large hospitals and health care systems is acceptable. Must have written and executed marketing plans incorporating business goals and objectives. Experience working with outside vendors. Demonstrated ability to use data in developing marketing objectives. Experience writing strategic marketing and communications plans in consultation and collaboration with internal clients. High-level implementation skills. Strong analytical and creative problem-solving skills, with demonstrated ability to achieve goals and objectives. Strong interpersonal, communications and presentation skills. Ability to interact among all levels within the organization and to appropriately balance System, entity and client interests. Organized and responsive to rapidly shifting priorities. Ability to manage product line budgets and meet deadlines. Ability to perform at a variety of levels from strategist and consultant to tactician. Computer skills including Microsoft Word, Excel and Power Point.