Sr. Director, Product Marketing

Network World has an immediate opening for a senior director of product marketing. This individual will drive the development of new and enhanced products for Network World, with the goal to launch products and services that are easy to sell and buy and deliver compelling ROI for NWW and our sponsors.  The role will report directly to Network Worlds publisher and will be responsible for the creation of custom and standard product offerings.

Candidates must have a thorough understanding of marketing disciplines, as well as experience creating and managing multiple, broad-based marketing initiatives. This position requires an effective communicator and presenter who demonstrates attention to detail and strong organizational skills. A solid technical and business understanding of the network and IT space is preferred, though not required. An MBA is a plus.

 

Specific duties and responsibilities:

 Working with sales and marketing teams, audience development, production, client services, editorial, key vendors and third party service providers to build and implement the marketing strategy for new products. Create detailed product and system requirements to enable IT and others to develop and launch solutions. Assess the market and use strategic market analysis skills to build a compelling campaign strategy and to motivate the cross functional team to execute tactics against that strategy. Establish strategic customer relationships to facilitate product definition development that includes the voice of the customer. Create messaging and marketing collateral to enhance Network Worlds position in the market. Examples of collateral include white papers, customer presentations, sales training presentations, videos, webinars, solution brochures, solution guides, and demos. Drive and manage multiple programs throughout key stages of the marketing lifecycle. Consistently deliver programs on time, on budget, with success tracking (metrics). Present and communicate Network Worlds position to customers, partners, industry forums and internal groups.

 ... Please apply through this link:: Apply Here