Web Marketing Specialist

Young Living Essential Oils

Job Description





Job Title: Web Marketing Specialist

Department: Marketing

Reports To: Web/E-Commerce Program Director

FLSA Status: Exempt

Prepared By: HR

Prepared Date: 03/20/2008

 

Summary:

The web specialist helps manage the creation and maintenance of Young Living websites with a specific focus on content and spot graphics.

 

Essential Duties and Responsibilities:

· Coordinates web content and projects, working with internal clients, marcom, writers, designers, programmers, and outside agencies as needed.

· Helps research and assess ongoing web needs and strategies.

· Helps gather and document marketing and business requirements for web needs.

· Helps create and maintain editorial calendars for web sites, blogs, and other online vehicles.

· Acts a liaison and backup to international marcom specialist to keep international sites current.

· May write and edit content for web sites, blogs, and other online vehicles and to support search engine optimization.

· Creates and helps analyze reports on site statistics.

· Helps ensure all online communications meet established standards.

· Works closely with stakeholders to establish, document, and maintain web processes.

· Works closely with other marketing members to ensure cross-population of content to printed documents and from printed documents as needed.

 

Supervisory Responsibilities:

This job has no supervisory responsibilities.

 

Competencies: 

· A good understanding of the web and web principles and/or a strong desire to learn.

· Excellent written and verbal communication skills; experience writing web content preferred.

· The ability to prioritize and manage time well and to work productively and efficiently under minimal supervision.

· Able to troubleshoot and fix problems quickly, without depending on others.

· Able to follow Young Living web and identity standards and methodology.

· Able to work well with a variety of personality types, respond courteously and with understanding to the needs and questions of coworkers, and present material effectively to a people from different cultures.

· Able to initiate relationships with appropriate personnel worldwide in order to obtain direction, approvals, and understanding of procedures and information requirements to meet corporate objectives.

 

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Education and/or Experience:

Bachelor's degree (B. A.) from a four-year college or university; or two-plus years related of related experience and/or training; or equivalent combination of education and experience.

 

Language Skills: 

Ability to write routine reports and correspondence. Ability to write and speak effectively.

 

Mathematical Skills:  

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

 

Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.



Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

While performing the duties of this job, the employee is frequently required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand; walk; reach with hands and arms and talk or hear. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

 

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

The noise level in the work environment is usually quiet.