Digital Marketing - Web Manager

The Head of Digital Marketing oversees all online and electronicmarketing materials, including corporate website design and content, videoproduction, DVD development, and all online environments. This person isresponsible for setting and achieving the market goals for Promethean’s webplatform, ensuring consistency of content, implementing online marketingcampaigns including SEO, and reporting results. As the primary director,creator, and evaluator of Promethean’s public-facing web channels, this person willbe the point of contact for all website, sales portal, and intranet contentdelivery, as well as drive strategic initiatives to stay ahead of industryinnovations. As a member of the marketing communications team, the Head ofDigital Marketing will collaborate with content generators to build a cohesivefuture-facing plan for Promethean’s corporate websites as well as sales andcontent portals.

 

Job Specifications

·     Partnerclosely with creative, IT, and regional marketing teams to ensure corporatewebsite is innovative and meets needs of a rapidly growing global company.

·     Analyze andreport on site management and development initiatives.  

·     Establishdocumentation protocols for systems, policies and procedures for contentgeneration.

·     Managedevelopment of animation, imagery creation, and content development and entryfor websites, DVD materials, and specific online campaigns. Heavy flashdevelopment is encouraged.

·     Coordinateall materials and content for electronic marketing campaigns including viralmarketing, email, pass along, etc.

·     Managevideo production, storyboarding, development, and delivery for all globalmarketing communication projects.

 

Necessary Skills:

·     Experiencein HTML or PHP/ASP and familiarity with what it takes to design excellent webexperiences. Coordinate multiple projects with a wide range of deliverables,due dates, and production timelines.

·     Inspire ateam and flourish when connecting with people to solve a problem or createsomething new.

·     Candidatesfor this position know the difference between good and great work and are ableto nurture teams to deliver great work.

·     Experiencewith information architecture, information design, ?interaction design, ?visualdesign (page layout, typography, color theory), user testing, ?and?somefamiliarity with standards-based web design.

·     Identifyand resolve issues with minimum support

 

Qualifications:

·     BS or BA;web, marketing, advertising, graphic design, business, communications, orrelated field.

·     4+ yearsweb or digital management experience, preferably in technology industry withproven results

·     Excellentcommunication skills including writing, spelling, grammar, managing conflictresolution, and negotiation

·     Highlyorganized with strong attention to detail

·     Selfmotivated with ability to work with multiple teams and personality types

·     Projectmanagement skills a must

·     Experiencewith graphic design software including In Design, Illustrator, Photoshop,Illustrator, etc.

·     Familiaritywith Joomla, EE, Drupal, Dreamweaver, Contribute, Flash, and Fireworks anasset.