Internet Marketing Manager

 

GENERAL SUMMARY:

 

This position is responsible for creating strategy and executing a broad range of online marketing programs for B2C and B2B target audiences. Develop online marketing objectives, tactics and measurements for the company including but not limited to Search Engine Optimization (SEO) and Search Engine Marketing (SEM) initiatives for the company’s website, corporate blog, and microsites, online Pay-Per-Click (PPC) and banner advertising campaigns.


Responsibilities include but are not limited to:

Work with Marketing to understand and shape Sunbelt’s SEO strategy. The ultimate goal is to drive qualified traffic to Sunbelt websites, creating demand for Sunbelt consumer and enterprise products. For B2C SEO, goal is to generate product downloads with high conversion rates to online sales. For B2B SEO, goal is to position Sunbelt in the short list of preferred providers and get visitors to research deeper into relevant product content on website in order to further evaluate and purchase product offerings.  Responsible for strategy of Sunbelt websites and daily coordination with our Webmaster and Creative Director  - including website code & on-page optimization plan, navigation structure accessibility to search engines,  duplicate URL/content issues, overall design requirements, website creative, and features. Develop online advertising and SEO programs based on market research conducted by the Marketing team, including but not limited to surveys on buyer behavior, product feature sets, and customer perceptions; competitive research and analysis of branding, advertising, and SEO initiatives of other vendors in the market; ensuring the right kind of website traffic is driven to Sunbelt websites. Responsible for daily monitoring of internal and competitive functionality for organic site search and search engine optimization Ensure that SEO requirements are captured and achieved in projects managed by other members of the Marketing team. Manage and oversee development process of new online marketing programs by working closely with the Marketing team to create the appropriate look, feel, and optimization for online marketing vehicles – website, banner ads, etc. Work with the Marketing team to select and integrate offerings from SEM tools providers. Test and ensure all landing pages, creative, formats, keyword groups and descriptions meet SEO requirements.Work with Marketing team to review and update website content to reflect specific marketing and keyword goals. Develop promotion plans using high quality new content where available to generate links from social media, industry insiders and article marketing. Manage and optimize paid search campaigns on Google, Yahoo, and other appropriate search engines, directories, and paid inclusion networks. Responsible for increasing quality paid search traffic and managing all aspects of paid search marketing campaigns including ad copy writing, keyword mining, bidding strategy, ad creative development, and continual campaign optimization.Monitor performance and carry out day-to-day bid management, analyzing click-through rates and CPC’s and other ROI impacting factors for improved campaign optimization. Remain up-to-date on new paid search developments, trends, tools, and best practices in the search engine marketing industry. Investigate new PPC opportunities, coordinate PPC campaigns with sites like CNET and Download.com.

 

EDUCATIONAL/BACKGROUND NEEDED:Needs proven B2C and B2B (software) technology marketing experience Hands-on, pay-per-click program management with Google AdWords /AnalyticsExperience with planning and purchasing online mediaExperience in developing and managing PPC campaigns in Google Adwords, Yahoo Search Marketing and MSN Ad Center5+ years of quantitative marketing with 3+ years of that in SEO/ SEM Strong communication skills (oral and written) for both technical and marketing audiences In-depth knowledge of best practices related to organic search for the purpose of increasing rankings and referral traffic Experience with search tools such as Omniture, Did-it, Inceptor, Marin Software, or iCrossing.Some college preferred, or equivalent marketing expertise2-4 years of Online Marketing of Software Products experience is required.Must be proficient with Windows, Internet, Search engines, and have a proven track record in online marketing.  (we want to see the sales numbers per year that were generated).The statements above are intended to describe the general nature and level of work being performed by people assigned to this job.  Other duties may be assigned as needed.