PR Specialist

Job SummaryThe MathWorks has an opportunity for an experienced, results-oriented public relations (PR) professional.  This individual will plan, execute, manage and measure the success of several key programs that are leveraged by a global PR team.This person will also be charged with building and fostering relationships with key members of the media and analyst communities.  This person will work closely with  the technical and industry marketing groups to increase the awareness of The MathWorks and its products and to maintain the credibility of the MathWorks brand.ResponsibilitiesOversee the following public relations programs associated with key corporate and industry themes News Releases:  Manage development and distribution process for product, customer, and corporate announcements.  Manage media outreach campaigns.  Develop global "Impact" reports and commuicate results to internal audience. By-Line Articles: Manage the development and placement of contributed articles. Trade Shows and Conferences: Research and secure high level panel discussions and key note presentations.  Develop and execute media outreach strategy.  Develop global "Impact" reports and communicate results to internal audience. Feature Articles:  Secure the prominent placement of The Mathworks and its products in key trade publications.  Develop and manage editorial opportunities calendar. Brief and prep spokespeople for interviews. Customer Success Stories:  Identify and strategically leverage MathWorks customers for PR activities. Media Tours: Coordinate all facets of global media tours.  Develop "Impact" report and communicate results to internal audience. Develop measurable annual plans for PR programs. Qualifications 5-7 years of public relations experience, preferable in high tech (within engineering community a plus) Skilled at building and fostering relationships with the media Experience working with or at PR agency Very organized and focused, ability to manage several on-going projects Strong verbal and written communications skills Company: The MathWorks, Inc.Reference Code: 6286 ©2006 The MathWorks, Inc.