SR Prod Mktg Mgr - Data Replication

Location: Santa Clara, ta 95050 Job Category: Marketing/Product Career Level: Experienced (Non-Manager) Company: Hitachi Data Systems SR Prod Mktg Mgr - Data Replication Hitachi Data Systems (HDS) is recognized as a leading provider of business solutions for the world's most IT-intensive corporations. The company offers the industry's fastest, largest and most reliable storage solutions designed for companies committed to non-stop operation and transition to Internet business reliance. Thirty-eight of the Fortune-50 companies in the United States are HDS customers. Hitachi has provided the backbone processing platforms for these enterprises and has led the world in high capacity and high bandwidth computing. HDS has been the recognized choice for mission critical applications in the F-1000 and Financial Times 100 enterprises. HDS was formed in 1989 and is a wholly owned subsidiary of Hitachi LTD with global revenues of over $73 billion. Hitachi is one of the leading technology companies in the world with research and development investments of over 6 billion dollars annually. Headquartered in Santa Clara, California, HDS is a global company with three thousand employees in forty countries and generates worldwide revenue of approximately $3 billion. The HDS professional services organization complements the product revenue with technical and business solutions. The company has a direct sales force and also supports a two-tiered indirect sales program. Storage products are offered to a growing list of OEM customers including Hewlett Packard and Silicon Graphics. HDS is one of a few natural players and enjoys a substantial technological advantage with its storage solutions. The organization is built around 6 independent business units, each with a P & L mission and IPO opportunity. Job Overview The incumbent is responsible, along with software product marketing peers, for leading a virtual team of HDS professionals to perform the corporate software product marketing function within HDS for data protection/replication solutions and products. This includes overall ownership of the following: ' Product and Solution Positioning in the Market ' Participating in the creation of product and solutions business plans with product management ' Creating Solutions and Product Marketing Plans & Presentations ' Driving Solution and Product Positioning & Marketplace Definitions ' Understanding & Articulating Marketplace Differentiators, including operational and infrastructure factors ' Understanding & Articulating Customer Pain Points ' Understanding & Articulating Customer Attraction Points (to HDS) ' Driving the HDS Solution and Product Marketing Strategy ' Driving the HDS Announcement Process ' Define and Deploy Marketing Programs, including demand generation, bundles and sales incentives' Provide messaging and content that can be used by non subject matter experts to develop collateral, sales tools, education materials etc.Overall the incumbent is the marketing owner of the products under his/her responsibility and owns the 'messaging' that is used internally and externally Job Functions1. Work closely within and lead a cross functional HDS team made up of: Product Management, HDS field, HDS Global Marketing, HDS Global Services and Solutions, and other constituencies that participate or support the products under management of the solutions and product marketing manager. Participate in Solutions and Product Business Planning Process, Create Solutions and Product Marketing Presentations, Detailed Solutions and Product Marketing Plans. This includes marketing strategy creation, market requirements, and market development initiatives. 40% 2. Interact with internal audiences to drive solutions and product marketing messaging & strategy. Identify and resolve issues that hinder attainment of HDS business objectives. Internal audiences include peer groups, HDS executives, HDS geography leaders, and appropriate Hitachi Ltd. groups. 20% 3. Interface with customers, industry analysts and the trade press (from time to time) to attain their views on requirements. Customers include end users, channel partners, direct sales organizations. Venues are EBC briefings, customer council meetings, trade shows, seminars, customer visits, regional/district meetings, etc. This feedback is used to fine tune the HDS product marketing strategy. 20% 4. Working with the HDS geographies: define and deploy solution bundles and sales incentives to positively impact our financial results, and support the HDS AOP plan. 10% 5. Represent HDS Product Marketing as the champion & leader of the software product marketing strategy and vision. This includes interacting with the various other processes within HDS including: the PSC, Phase Review and Launch processes. 10% Primary Qualifications ' The ideal candidate has 10 years of experience, with at least 8 years combined marketing, product management and/or sales support experience in the IT business. Preference will be given to candidates with prior sales and or marketing or product management experience. ' The ideal candidate has an advanced understanding of data protection technology and products. Understanding of mainframe environments is a plus.' The candidate must have a proven ability to manage a cross functional team and have a positive ' 'can-do' attitude. This person will be critical to positively representing the HDS product set both internally and externally. Being an 'eternal optimist' / the glass is 'half full' is critical to be successful in this role. ' Requires proven ability to set and communicate objectives, to delegate effectively, and to adjust priorities and resource allocation as circumstances demand. ' Must be an excellent communicator, both written and verbal. Must be capable and comfortable presenting to senior executives and large public and internal audiences. Must also be comfortable meeting with industry analysts and industry trade press. ' Must have a solid experience base in the storage business from a software perspective; must be moderately 'technical'. ' A four-year university degree (or equivalent). An advanced degree in business/marketing is a plus. ' Travel is required, both domestic and international. On average travel will range from 25% to 30% of the time