Field Marketing Program Manager

Field Marketing Program Manager CA, Inc. (NASDAQ: CA), one of the world's leading independent, enterprise management software companies, unifies and simplifies complex information technology (IT) management across the enterprise for greater business results. With our Enterprise IT Management vision, solutions and expertise, we help customers effectively govern, manage and secure IT. Customers can evolve their IT operations from being reactive and focused only on technology to being flexible, adaptable and focused on serving the business. Today, CA, formerly known as Computer Associates, serves the majority of the Fortune 1000 companies, as well as government organizations, educational institutions and thousands of other companies in diverse industries worldwide. We are currently looking for a qualified Field Marketing Program Manager to join our Field Marketing team at our office in Southfield, MI. CA's marketing organization promotes our corporate brand and supports our sales program with individuals who can interpret technology challenges, develop product strategies and communicate effectively. The Field Marketing Program Manager is aligned with our Great Lakes sales territory (Michigan, Indiana, and Kentucky) and responsible for developing and executing integrated marketing programs (IMP's) in line with meeting the market strategy and objectives identified by the VP, Area Field Marketing. Responsibilities include executing integrated marketing programs to drive sales leads against agreed metrics within area, developing and rolling out local regional marketing programs that are specific to the local market, executing GEO developed programs in local market, managing and briefing local agencies on the execution of local programs, events, exhibitions and seminars. This also includes preparing marketing budget, spend and maximizing ROI at Regional level, requesting necessary market, segment, and competitive intelligence data for the Region, providing feedback on customer and product information to Area Field Marketing to assist in determining marketing strategy and providing competitive information to Area and GEO marketing. Key Requirements: * Typically have a minimum of 10 or more years marketing experience or an MBA preferred * Bachelor's Degree in Marketing or related field preferred * Strong ability to design and execute marketing strategies with a proven background in demand and lead generation to drive sales pipeline and revenue * Proven ability to make strategic and tactical decisions that directly affect own workgroup and indirectly affect the organization * Background in Strategy, Analysis and Vertical Marketing * Proven experience in vendor management with budget and other financial accountability * Ability to make strategic decisions with strong interpersonal skills, facilitation capabilities and strong verbal and written communication skills * Ability to solve problems effectively, results oriented, strong time management skills and an ability to think strategically * Ability to drive organization to deliver in a manner that exceeds customer expectations * Business travel of approximately 25% yearly is expected for this position It's an exciting time at CA. We offer competitive salary, company sponsored premium Medical/Prescription & Dental Plans, Company-Paid Holidays, Vacation, Personal and Sick Days, 401(k) Plan, Employee Stock Purchase Program, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program, and Veterinary Care Insurance. To learn more about CA and this opportunity, we welcome you to visit our web site at www.ca.com EOE/AA ~CB~ ~m~ Location:   US-MI-Detroit Status:   Full Time, Employee Job Category:   Sales/Retail/Business Development Career Level:   Manager (Manager/Supervisor of Staff) Reference Code:   7522   Learn more about CA