Product Segment Marketing Manager

 LogMeIn, Inc., was voted one of Boston’s Best Places to Work in 2007!




LogMeIn is seeking an experienced Product Segment Marketing Manager with strong drive and energy to lead our worldwide marketing of LogMeIn’s remote access and remote support products and services.  The product segment marketing manager will be responsible for creating segment marketing content and messages, as well as the outbound delivery of product, solutions and partner marketing materials.  This is a great opportunity to take your marketing career to the next level by focusing on complex and challenging issues in a rapidly growing, global business!

Responsibilities and Essential Job Functions:

· Create product segment specific messaging and marketing content, including segment and sub-segment categories, buyer profiling, needs analysis, and distinct buying criteria

· Conduct market and segment research, competitive analysis and customer focus groups to determine segment trends, product marketing opportunities  and customer requirements

· Work with marketing communications to deliver compelling segment marketing programs and campaigns, define segment performance metrics, and establish criteria and metrics for evaluating ongoing segment performance

·  Provide ongoing market feedback and segment requirements to product management about new products and product features to drive further market penetration and achieve revenue objectives

·  Evaluate existing and identify new potential distribution routes to various market segments and recommend successful strategies for maximizing revenues across the product portfolio

· Be the market segment expert available to LogMeIn’s sales force and channel partners to evangelize our products and services to customers and the market

· Coordinate segment marketing execution across other functional marketing areas including product management, public relations, marketing communications and online marketing

 

 

Job Experience and Qualifications:

This is a hands-on position that requires taking marketing projects from strategy through to implementation. Candidates should possess a strong product and segment marketing background with a proven track record in generating quantifiable business successes, as well as the following qualifications:

· 3-6 years of related industry experience in a product marketing role within high tech or technology driven company

· Previous experience with marketing to IT professionals, marketing software as a service (SaaS) offerings or marketing to small and medium size businesses is important.

· Demonstrated ability for market segmentation analysis and market trends analysis, strong business/strategic thinking,  and success with creating  product positioning and delivering compelling marketing content and collateral

· Passion for gaining customer insights and translating into effective product positioning, marketing content, programs and collateral  

· Excellent communications and writing skills and the ability to leverage both internal and external resources to build marketing content and marketing activities worldwide.

· Strong, relentless attention and focus to details with exceptional problem solving, and analytical skills

· Proven ability to juggle multiple projects at one-time with very little direction, and work collaboratively across and intra-departmentally

· High enthusiasm and interest in building world-class businesses and products within a fast-paced, entrepreneurial team environment

· Bachelor’s degree required; MBA preferred


Click the following link to apply online:
https://www.hirebridge.com/application/appchoice.asp?jid=58172






About LogMeIn, Inc.


LogMeIn provides organizations and individuals with secure, easy-to-use and cost effective solutions for remotely supporting and accessing digital information. Our vision is to improve enterprise productivity and individual mobility through our on-demand software-as-a-service solutions. Our passion – delighting customers and users of our technology. Our users have connected over 30 million computers and other Internet-enabled devices to a LogMeIn service.

LogMeIn’s suite of services includes capabilities for remote access, remote control, file sharing, virtual private networking, data backup, remote systems administration and on-demand customer support. We deliver our on-demand solutions as a hosted service through a robust and scalable proprietary platform, connecting over 4.2 million computers to our services each day.

LogMeIn has received ten Editors’ Choice Awards, “Best of the Year� and “Best in Show� honors, and been named an industry innovator by the Service and Support Professionals Association. It was also named one of the Best Places to Work in Massachusetts by BostonBusiness Journal in 2007.

Founded in 2003, LogMeIn’s world headquarters is located near Bostonin Woburn, Massachusetts, with European headquarters in Amsterdam, the Netherlands, and a development center in Budapest, Hungary.

 

Benefits

At LogMeIn, we strive to provide our employees with a challenging, dynamic environment that encourages ownership and innovation. We are looking for high-energy individuals who want to share ideas and build exceptional products to meet the specific needs of our customers. By providing a fun yet productive workplace, we enable our employees to contribute and grow. Our corporate culture is founded on the belief that every employee is an integral part of the team and is treated as such. We expect high performance from our employees and, in turn, employees are rewarded for their hard work and success.

LogMeIn provides a competitive and comprehensive benefits package! Health and Dental care for you and your familyGenerous vacation days and holidays  Maternity and parental leave Life/AD&D STD/LTD Flexible Spending Accounts Employee referral bonus programEmployee assistance services for personal issues 401K On-site Fitness Facility and much more!

 
LogMeIn, Inc. is committed to workforce diversity. Qualified applicants will receive consideration without regard to age, race, color, religion, sex, sexual orientation or national origin. The Company complies with applicable laws governing non-discrimination by state and locale.