Senior Marketing Manager

TechTeam Global is the market leader for global, multilingual help desk services and value-added, specialized IT solutions deployed through a proven single point of contact delivery model. Our highly skilled and motivated workforce provides value to our customers and shareholders through dedication and hard work.

 

The Senior Marketing Manager, North America, is responsible for market intelligence, industry analyst and press relations, developing collateral, developing and maintaining the external website, organizing and participating in events, executing direct marketing campaigns, driving channel and partner initiatives, and sales support.  This position reports to the VP of Global Strategy and Marketing and includes some global responsibilities.

 

Responsibilities

Global Level Responsibilities

• Work as a part of the global marketing team to develop global level plans and initiatives.

• Lead select initiatives.

 

Regional Level Responsibilities– North America

• Analyse customer feedback, sales data, the market, and competitors

• Design, implement, and maintain the marketing plan.

• Work with industry analysts and the press to optimize company positioning and visibility

• Develop or localize case studies, presentations, brochures, datasheets, white papers, and other collateral

• Develop and maintain external website

• Organize events and participate in major events, positioning TechTeam in an optimal manner

• Design and execute direct marketing campaigns

• Drive channel and partner initiatives

• Pro-actively support sales with communication initiatives such as workshops, events, seminars, etc.

• Partner with Sales, Account Management and Service Delivery to solicit ideas, validate plans and ensure alignment

• Leverage external communication agencies, market research agencies, etc.

• Manage marketing budget, including working with partners for joint events and/or specific marketing actions, thereby sharing costs

• Drive continuous improvement in marketing activities, tracking results and adjusting approach to maximize the return on the marketing investment 

 

 Required Qualifications 

 The successful candidate should have:

• Impact and maturity, able to convince others within the organization through expertise, empathy and natural authority, and not afraid to refuse matters when necessary

• Autonomy and initiative to drive projects and virtual teams forward 

• People management experience, can motivate a team and help each team member in terms of personal development whilst providing direction

• Analysis and synthesis skills, and based on these able to make the correct decisions

• Project Management experience, strong follow-up of individual tasks in a well organized and structured manner, thereby able to handle multiple interfaces and projects simultaneously

• High standards of professional ethics and integrity

 

 

The successful candidate should be:

• Creative and entrepreneurial, comes up with concepts that are ‘out-of-the-box’, drives these forward and as such allow TechTeam to differentiate 

• Market oriented, good understanding of the activities of different players in the market 

• Team player and non-hierarchical, able to build an open, direct and honest relationship with colleagues from other departments and affiliated companies

• Open-minded with understanding and respect for cultural differences

• Hands-on and result oriented to deliver required objectives on-time and within stated requirements 

• Excellent presenter and communicator, comfortable interacting with individuals at all levels

• Stress resistant, flexible and open-minded in order to operate successfully in a continuously changing and fast moving environment

• Able to travel up to 20%

 

Required Technical skills:

• Marketing knowledge: 5-10 years' marketing experience in a business-to-business environment preferably in an IT services company with global focus; Demonstrated achievement in developing and executing the complete marketing mix including PR, web marketing, analyst relations, sponsoring and promotional events (B2B); manage within budget and on time; measure ROI

• Communication skills: Communicates appropriate, concise and accurate information in written and verbal formats; excellent spoken and written communication skills in English, drafts reports, runs and controls meetings within project teams.

• Proficient in Microsoft Office 2007, especially MS PowerPoint and MS Word. Some knowledge of HTML and graphics software such as Adobe Illustrator.

 

Required Core Competences:

• Results orientation: focuses on targets, quality and deadlines.

• Creativity/Innovation: pursues new business opportunities; creates an environment that encourages innovation and risk-taking; generates new perspectives and breakthrough ideas.

• Has the ability to come with new ideas, seizes opportunities, thinks “out of the box”.

• Behavioral flexibility: has the willingness to accept changes and the ability to maintain effectiveness in a changing environment and within a variety of dynamic work situations.

• Tolerance for Stress: maintains control and performance in stressful situations; stays calm when problems arise, handles day-to-day pressure effectively, does not take rejection personally, stays positive, puts problems behind once solved.

• Self starter : act in a proactive way in anticipating issue and go beyond what is expected, shows confidence and believes in own capacity to achieve results and tackle problems.

• Ethics and Integrity: “walks the talk”, abides by business conduct guidelines and ethics; deals appropriately with confidential data.

• Exploring: appraises own strengths and weaknesses; has the willingness to develop skills, knowledge and behavior through on-the-job experiences and feedback from others.

• Respect for the individual : demonstrate respectful behavior to other team members and external customers

• Work Standards – Excellence: sets high goals or standards of performance for herself/himself and the organization. Is dissatisfied with average performance. 

 

Preferred Qualifications 

 The ideal candidate has the following profile:

• BA / BS and an MBA

• 10 years of work experience in B2B marketing in an information technology (IT) services environment

• Ability to communicate fluently in English 

 

 Conditions of Employment 

 Tech Team Global is a drug free  workplace.  We reserve the right to require drug & alcohol testing as a condition for employment. 

 

 Equal Employment Opportunity 

 All persons shall have the opportunity to be considered for employment without regard to their race, color, national origin or ancestry, age handicap or disability, sex, marital status, liability for service in the armed forces of the United States, citizenship or any other characteristics protected by federal, state or local laws.