Campaign Management Specialist

The Campaign Management Specialist is responsible for lead generation via direct email marketing. Secondary responsibility will be to act as traffic coordinator for all other forms of advertising including print, electronic newsletter and any other vehicles. This position will also have input in media purchasing (online, print) copywriting, rough concept design, and campaign analysis. This position will work closely with creative services to generate creative, compelling copy to drive prospective and existing customers to download and test ScriptLogic software.  Candidate will be responsible for opening projects and driving them through completion.Job Responsibilities:· Run email marketing campaigns from creation to completion as well as analysis of results.· Write copy for HTML newsletter sponsorships and other advertising vehicles· Continually analyze performance of email marketing and electronic advertising programs, monitoring click thru rates, opt outs and conversions, creative treatments and incentives to drive downloads.· Executes, measures and serves as a liason for all direct marketing activities within the  world wide marketing organization.· Serves as an expert with direct marketing and advertising  tactics and is able to suggest appropriate tactics and draw in appropriate resources from the department as needed · Coordination with team members in Marketing Department to ensure that tactical plans and other campaign documents are completed appropriately and in a timely manner. · Responsible for metrics and results reporting for campaigns to Marketing Director. · Plan and execute on electronic and print advertising media plan. · Manage existing vendors, and seek new vendors to generate leads, spread ScriptLogic’s message and increase brand awareness.  · Participate in the annual and quarterly Marketing Planning sessions, working with other team members to create integrated, compelling advertising programs and marketing campaigns. See Job Description