Database Marketing Manager

The Database Marketing Manager's primary role is to provide database marketing support that enables the Field Marketing Team to effectively communicate a particular message to target audiences through various vehicles that generate demand, create awareness or support a branding strategy.  Through the utilization of Siebel CRM, various database tools and third party resources, the Database Marketing Manager will provide strategic list support, data segmentation strategy/execution, campaign management and reporting capabilities.  The role is also responsible for the quality and management of the marketing data within Siebel and will work closely with IS&T as well as business stakeholders to ensure accuracy and effectiveness with sales and marketing data and the various tools that provide access to the data.Performance Expectations: - Complete responsibility for gathering list management and database segmentation requirements and execute strategic and tactical processes. - Complete understanding of the campaign management and event execution business processes - Complete understanding of the closed loop sales & marketing lead flow process. - Complete understanding and synchronization with event managers to know the details of the quarterly marketing plan and all its activities and events that are both planned and to be executed.Responsibilities: - Proficiency with Siebel 7 CRM application to understand the business rules, data flow and units that are in this shared environment. -  Extensive interaction with the global marketing managers to strategize and understand the execution and process flow for all event types so the list management and direct marketing initiatives are as effective as they can be. -  All processes involving list and database management of a campaign from planning to execution. -  Full understanding for all data sources that are available for list management both internally and externally to provide the most targeted and successful direct marketing lists.Technical: -  Work closely with IS&T to ensure the CRM / Database has met all end user and data requirements. -  Full understanding for the various database schemas included in the complete CRM picture to clearly understand all data elements that are available for segmentation, list management and reporting. - Vendor Management: - Manage many vendors that support various pieces of the database marketing and direct marketing processes.  Education and Training: - Bachelors degree from an accredited institution or equivalent years of experience in related field - Extensive training and experience using various CRM applications (Siebel a Plus) and various OLAP or analytical reporting tools Work Experience: - 8 to 12 years of experience working in Database Marketing Environment - Power user of two or more marketing CRM / campaign management software tools. - Power user of two or more OLAP or analytical reporting software tools. - Business to Business and High Tech / Software industry a plus Skills and Knowledge: - History of measuring and implementing successful marketing campaign strategies with result validation - Strong project management communication and data segmentation skills - Extensive hands on experience using various query generation tools. - Microsoft Office advanced skill set (Power Point & Excel) - Extensive experience with the development and utilization of marketing databases, data capture requirements and data quality standards.Novell is an equal opportunity employer and an advocate for workforce diversity.