Director - Avert Marketing

McAfee Overview:   McAfee is the world's largest dedicated security company and offers one of the best places for your career in the security space.  12 straight quarters of growth, one of the broadest security portfolios, a new and seasoned executive management team, sound financial position (no debt, $1B+ cash, over $400 million free cash flow), and a global brand & footprint are just a few reasons why McAfee is attracting strong talent in the industry.   McAfee’s Security Risk Management strategy protects customers from the risk of security threats as well as from the risk of non-compliance.  McAfee solutions are divided into four broad categories: o  Endpoint security - Anti-virus, Anti-spyware, Host IPS, Desktop Firewall, Mobile security o  Network Security - Network IPS, Network Access Control, Web & Email security, UTM o  Data Security –  Endpoint Encryption, Data Loss Prevention (Host & Network), Device Management o  Risk & Compliance – Vulnerability Management, Policy Audit & Remediation, Risk Management, Compliance Management   In addition, McAfee continues to innovate with solutions to protect emerging platforms such as mobile security, virtualization, and social networking.  McAfee’s broad offering caters to enterprises, SMB and consumers with targeted offerings designed from the ground-up to serve the specific segment.   Position Overview:   This strategic role is responsible for marketing McAfee’s security research organization known as McAfee Avert ( http://mcafee.com/us/threat_center/default.asp).  McAfee Avert is comprised of 200+ researchers across 17 countries, making it the world’s largest dedicated security research team.  Avert is the engine and the knowledge behind all of McAfee’s security products. This candidate will effectively team across McAfee cross functionally and globally, collaborating with and influencing solution marketing managers as well as representatives from marcomm, analyst relations, press relations, sales, product management, engineering, and international theater business managers.  The role will focus on enumerating the rapidly changing threat and compliance spectrum, describing the impact on customers of all sizes, and communicating how McAfee technologies and solutions help address security challenges.   Location:  Santa Clara CA   Key Responsibilities:   · Go-to-Market strategy: Build marketing strategy and plan for McAfee Avert.  Spearhead execution of this plan in working across various functional teams. · Positioning and Messaging:  Create messages that differentiate McAfee from point-product vendors, leveraging the unique strengths of Avert.  Work with Avert to obtain appropriate product and industry metrics to demonstrate our thought leadership and support our positioning as the leading IT security provider. · Sales Tools: Work with marketing teams to develop new tools and collateral in support of our Avert team, and infuse existing materials with powerful content describing the competitive advantages that the Avert team brings to McAfee and our customers. For example: white papers, customer presentations, videos, webinars, web-based information portals, sales and partner education tools, blogs. · Product Evangelism: Communicate Avert messaging to customers, analysts, journalists, other market influencers.  Evangelize McAfee vision through series of speaking engagements and high-impact written communication. · Market Research: Utilize both internal and external research sources, understand customer attitudes and the affects of the changing threat landscape.   EXPERIENCE REQUIRED: ·  Minimum 10 years experience with increasing responsibility in an outbound marketing role within high tech or technology driven company.  Must have some experience at Director level or above. ·  Minimum 5 years of domain experience in security.  ·  Minimum 5 years experience marketing to large enterprise customers (over 1000 employees)   QUALIFICATIONS/EDUCATION: ·  Bachelor's degree preferably in technical or business-related discipline.  MBA preferred. ·  Ability to travel up to approx 20% ·  Hunger for success ·  Strong writing and presentation skills ·  Demonstrated success with major outbound marketing programs, PR, branding, or evangelism. ·  Demonstrated ability to work across multiple functional groups and geos to build consensus toward action   Click here to apply for this job http://mcafee.ats.hrsmart.com/cgi-bin/pm/click.cgi?job_id=4326&site_id=35 About McAfee Careers Contact Us Site Map Web Site Feedback Privacy Policy Anti-Piracy Policy Copyright © 2003-2007 McAfee, Inc. All Rights Reserved. logET();PauseFooter(false);