Director of Marketing

RFM Aleier enables M2M connectivity to the pervasive internet through low-cost, low-power wireless sensor networking.  The expansive interface -- FM1 Bridge – enables connectivity between the wireless sensor networking and the FM1 EAM Suite. The FM1 Bridge also enables connectivity between the FM1 EAM Suite and ERP, G/L, CRM, and other systems to provide enterprise-wide connectivity to more people, processes, and devices than ever before.  Drawing from over 16 years experience and a broad range of enterprise management and computerized maintenance management, RFM Aleier helps organizations improve maintenance and increase return on assets.

The Director of Marketing for RFM Aleier reports to the President, RFM Aleier, Sales and Marketing.  One of the primary roles of this position is development and execution of annual marketing plans, including all aspects of marketing support and new business development.  Marketing plans will include support of current business; development and support of future growth; strategies, tactics, budgets and timeframes for business growth plans.

Immediate and long-term responsibilities include:

·         Review and analyze effectiveness of current marketing strategies.

·         Monitor, analyze and adjust marketing plans as needed to achieve growth goals.

·         Identify and analyze target markets, including competitive market environments.

·         Convert market requirements to a plan that can be used by Engineering to develop products to meet market needs

·         Coordinate and attend market appropriate trade shows.

·         Coordinate production and distribution of collateral material.

Education and experience requirements:

·         College degree required, preferably in marketing or business.

·         7+ years of strong marketing experience, preferably in a related industry.

·         Ability to think strategically.

·         Good communication skills.