Field Marketing Manager, Northeast Region

Title: Field Marketing Manager, Northeast Region
Department: Sr. Manager, Demand Generation and Field Marketing
Location: Pittsburgh, PA
Reports To: Corporate Marketing
FLSA Status: Exempt

Job Description Overview
Ariba is the recognized leader in spend management because it is our exclusive focus. With global operations in 21 countries, we incorporate over 400 full-time sourcing experts and 700 spend management experts into one of the largest sourcing organizations in the world. Our experience managing spend for a variety of organizations has enabled us to resolve our clients' typical obstacles to success, particularly lack of resources or difficulty obtaining executive buy-in. As a result, we enrich over $60 billion in spend annually and help companies achieve measurable, sustainable benefits, quarter after quarter.

The Field Marketing Manager will assist with planning, developing and implementing regional marketing programs targeting prospective customers, current customers and other influencers vital to generating business opportunities. This person will be the central point of contact within the region for Field Marketing and they must be comfortable with ambiguously defined problems, big challenges, and can balance thinking with tactical, detailed execution.

Duties and Responsibilities
• Drive and execute targeted regional marketing plans to bring together corporate programs and regional opportunities, including but not limited to field events, executive programs, tradeshows, customer references, industry associations and telemarketing
• Understands complex buying/selling processes involving multiple decision-makers for big-ticket software and services purchases. Provides support through sales tools, training and market expertise to the sales force to ensure their ability to consultatively sell solutions
• Build and maintain ongoing communications with the regional sales directors, field marketing peers and account executives
• Manage and implement demand creation and lead generation activity to develop qualified sales leads and create brand awareness activities
• Forecast, measure and analyze impact of programs on sales cycles; produce weekly reports and monthly dashboards to demonstrate campaign progress and region success
• Assist event and campaign managers in developing regional and campaign specific target lists through the CRM database
• Assist sales and account managers in understanding and participating in marketing programs
• Coordinate with inside sales team to increase sales opportunity productivity and collaborate with field sales to increase productivity.
• Identify sales training needs and collaboratively develop programs to address field sales knowledge weaknesses
• Work with limited supervision

Preferred Qualifications
• Desirable: MBA; Experience in high-technology environment
• Prior experience in high technology enterprise software field marketing required
• Experience working in or with a high technology sales department with an understanding of sales cycles and large deal complexity
• Experience working in marketing with proven success and high initiative in the creation and execution of effective demand generation marketing campaigns
• Proficient in MS Office applications including Word, PowerPoint and Excel, Salesforce.com experience required
• Excellent project management and organizational skills
• Must possess excellent written, verbal and visual communication skills
• Strong ability to lead teams and influence others who report on a solid and dotted line basis
• Ability to manage large detailed project to tight timeline. Responds under pressures of time and uncertainty
• Strong interpersonal skills and ability to earn trust and respect from sales management
• Outstanding presentation/communication skills
• Experience with sales operations, reporting, marketing and campaign dashboards and KPIs
• Excellent analytical abilities
• Demonstrated ability to take initiative, lead by example and achieve extraordinary results
• High energy, self-directed, team player
• Detail oriented
• Good understanding of Canadian market

Basic Minimum Qualifications
• Bachelor’s degree in Marketing or related field.
• Ability to travel between 30-40%

Ariba, Inc. is an EEO/Affirmative Action employer and does not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, disability, veteran status, or any other protected category

PLEASE APPLY ONLINE:

http://ariba.recruitmax.com/ENG/candidates/default.cfm?szCategory=jobprofile&szOrderID=3168.