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Manager, eStara Marketing Communications
| Details |
Country: USA
Location: Massachusetts-Boston Cambridge, MA 02142
Total applied: 17 Job Category:Marketing/Product
Location:Cambridge, MA 02142
Status:Full Time, Employee
Occupations:Marketing Communications;General/Other: Marketing/Product;Product Management
Career Level:Experienced (Non-Manager)
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Manager, eStara Marketing Communications
eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Continental Airlines, DaimlerChrysler, Dell Financial Services, and Superpages.com -- leverage eStara's OnDemand services, such as Click to Call and Click to Chat, to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc., NASDAQ: ARTG). For more information, visit www.eStara.com The Opportunity More high-end e-commerce sites are built on ATG (www.atg.com) than on any other e-commerce platform (see atg.com for examples). Over the last year, we have been building an “e-commerce optimization” SaaS business – we acquired the fast-growing click-to-call and click-to-chat company eStara (www.estara.com), and we just announced the acquisition of CleverSet (www.cleverset.com), the technology leader in automated personalization and recommendations, delivered as an on demand service.
Now it’s time to really accelerate! We’re growing the team, and we need someone to help tell our story. We are targeting top 500 retailers, telcos, financial services firms and consumer products manufacturers. In this role the Manager, eStara Marketing Communications will use printed collateral, whitepapers, web content, blogs, video, forums, trade show presentations, by-lined artciles for the press and anything else you can think of to get the word out. You will explain why our services increase the productivity of any e-commerce web site, and why we are better than our competition. Requirements
The successful candidate will have experience writing for e-commerce, software-as-a-service and/or technology marketing. Proven success in writing compelling arguments, and a working understanding of new media outlets and community marketing a must. A Bachelor’s degree (MBA helpful), at least 5 years experience and an understanding of B2B marketing required. Sound like a fit? Click on the APPLY NOW button below to submit your resume today!
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