Manager of Insights and Analysis

The Manager of Marketing Insights & Analysis will work closely with CyberDefender’s Marketing and Business Development team to identifying and answer key business and strategic questions.  This newly created role will be responsible for delivering insightful analyses with actionable recommendations from CyberDefender marketing, website, and ecommerce operations.  The successful candidate will be a thought leader who will facilitate strategic decision making with the CEO and VP of Marketing.  Specific analyses and projects will include measuring the efficacy and ROI of all Marketing expenditures, recommendations on pricing structure for major product categories as the business evolves, and the evaluation of key performance indicators to draw insights and actions.   

 

Key Responsibilities: Create the daily executive report of key campaign, revenue, and profit data Identify, quantify and explore key phenomena in the data, then work cross-functionally with the marketing, product, and engineering teams to surface the insights and recommend a course of action Lead CyberDefender’s data capture, analysis and reporting efforts Lend statistical and technical expertise to the Marketing and Business Development teams for ad hoc analysis and strategic decisions Advise and problem solve on web analytics data needs Draw Insights and recommendations on site-related metrics Present recommendations to senior leadership

  

 Experiences and Skills:

 B.S. degree with strong emphasis on Math, Statistics, Engineering, computer science, or other quant-intensive science required; MS or MBA preferred 3-5 years experience working on large and complex analysis problems ideally in a quantitative consulting or corporate analytics environment; experience in an online marketing organization or e-commerce a plus Extensive experience conducing quantitative and qualitative  analyses processing large amounts of consumer and operational data Experience measuring and analyzing marketing campaign performance, acquisition programs, loyalty and other retention programs, customer lifecycle, etc. Proficiency with statistical software packages such as SPSS, SAS, R/SPLUS, Mathematica, or Matlab Knowledge of web analytics (conversion, campaigns, funnels) and associated system such as Google Analytics Superior statistical and quantitative reasoning skills (e.g. forecasting key metrics, regression, correlation analyses, and economic modeling Understanding of strategic and competitive issues Ability to work in a fast paced, high-growth environment

 

As a member of the marketing team you need to work effectively with the executive management team and cross-functional groups, manage multiple priorities and deadlines, be detail and results-oriented and work well independently and in groups. The ideal candidate believes in the power of the team, has an enormous amount of energy and will continuously promote a positive atmosphere throughout the team and organization!